Are you Normal or Do you stand out?

Are you normal?

If you are, I’ll bet you find building your small business quite difficult.

The Internet is awesome because you have a worldwide audience.  The
Internet is a pain in the butt because you have worldwide competition.

That competition means EVERYONE is clamoring for attention.  The
next website is only a click away.  Those websites are filled with shiny new

gadgets.  There is more free content online than ever before.  And there

are more items being sold than ever before.


Worst of all, it appears your audience’s attention span is dropping with

the use of both TV and the Internet.


The good news is that there’s a solution…but it won’t be found in being


You need to become an extremist for your viewpoint.

Look at those who stand out.  They’re a voice.  They’re extreme in
their viewpoint.

For example, take any political talk show host that’s popular.  Are they

“normal?”  For example, is Rush Limbaugh normal?  Neither the people who

love or the ones that hate him would likely consider him “normal?”  And that’s

a key there – most people either love him or hate him.


Now take any of the stars that come out of “reality” TV.  Are the ones who

stand out and recognized normal, just fit into the group types?  No.




That’s what I’m talking about when I’m pushing you to become an extreme

writer, an extreme internet business owner, and an extreme stand out personality.

What kinds of strategies can you use to become extreme in your writing?

The big one is to QUIT being a parrot.  Quit repeating what everybody else

says…and get a voice.  Maybe someone will disagree with you.  Great.  That

means they’re listening.  The worst thing your audience can do is simply tune

you out.


Here are a few idea jogging questions to get you thinking about what you can

write about…

  1. What are some of the biggest lies commonly told in your industry?
  2. When have you been the angriest in your business life?
  3. What’s the biggest mistake of your life…and how does that
    relate to your subject?
  4. What’s the big vision for your business – how do you want to
    uniquely change the world?
  5. What are some of the best qualities of your competitors?  What
    COULD you recommend them for?
  6. What’s one personal or business story that changed your life?
    What’s the biggest “life change” you had?
  7. What do you “stand for” in life and/or business?

Write a post or email about a couple of the ideas above.  And be real in it.

Give a story.  Let them know how you feel.

Hey Girls, are you feeling burned out?

With women today busier than ever, finding quality time to spend with friends is becoming harder. Friends are an important part of any woman’s life, and taking the time to strengthen your friendship bond and creating lasting memories is so important for you sanity.

Whether it’s a special celebration with your sister, quality time with your mom or just a girl’s get-together. No matter the occasion a “girls days” is a great way to unwind, recharge your batteries and have fun with your favorite females.

Once you get back from your evening out… I am sure you will come back with a better perspective on your life and your business. While many women think they don’t have time for a night out on the town with the girls, or that they even deserve one; I am here to tell you that it’s good for you!

We all know that ‘stress’ isn’t good for our health. And spending time with the girls is a great stress reliever. Not only that, but when you’re out having fun, laughing and having an overall good time, it boasts your mood, and we all know that if mama ain’t happy, no one is happy.

Ultimately, taking a night off, is a choice, your choice. But, it’s not enough to take a night off, you need to be connecting with people. It’s been proven, that connecting with people generally make people happier than purposing material items.

Setting time aside for a night out is crucial for your well-being as a human being. So, the next time you feel burned out or stressed consider this, take a night off and enjoy some company of some good friends.


Web Design Information You Cannot Find Elsewhere

Web Design Information You Cannot Find Elsewhere

Web design is one of the newer ways a lot of people can make a good amount of profit from in today’s digital age. If you want to learn how to make some web sites so that you can pursue some of your personal endeavors then this article is the place for you.

You must always look at your finished websites in multiple browsers. You have to make sure that you’re seeing your site through the eyes of all customers. You need to know how your site looks to all visitors that are arriving at your page. In addition, ask friends and family to check out the site, too. You never know if another operating system makes a difference.

Good websites must function with all browsers, and therefore you need to test each page so you know they work correctly under all circumstances. A webpage that displays properly using Internet Explorer, could appear incorrectly or poorly on a different browser such as Firefox or Chrome. Verify the way in which your pages load in all major browsers prior to your official launch.

To help you design a more professional looking site, do not include an image in the page background. A background image screams low quality site, plus these site usually take forever to load. When you are going for a more professional look, the last thing you want is your visitors waiting forever because images are still loading on your pages.

You should always put in the effort to make a customized error page for your site; this page should include a basic sitemap that links users to the major sections of your website. This ensures that if visitors follow a bad link or spell your URL wrong, they will be able to find what they are looking for.

Learning all of the material from this article can be a bit much to take in, if you need to go ahead and read through this article again to make sure you digest all of the information presented. Once you feel confident use the tips from this article to assist you with web design.

You Deserve to Take a Break

Your work matters. But sometimes, the best way to do better at work is to take some time off. Studies have shown that people (business owners or employees) performance improves when they take breaks. This works in the short term (called the serial position effect) and in the long term (according to multiple studies). Are you one of those who take advantage of this benefit? Or are you one of the people who keeps working harder until you wear out and shut down? Take quick breaks to regroup your thoughts and relax… then achieve even more!

Vacations are disappearing in corporate america. As the business world speeds up, employees and employers are working harder, often to the point of over working. Many think being in the office or available 24/7 makes them better workers or the company grow faster.

But the reality is that people need vacations. A well-rested, vacation-taking person is more productive and more successful.


Is blogging a waste of time?

Someone asked me the other day, is blogging a waste of time?

Think about it…

Do you really need a blog to make money online?


In fact, if you took everything from me, dropped
me off in the middle of a tropical resort and
challenged me to rebuild my business I would
use just 3 marketing tools:

1. Web hosting & a domain name (I can get those together at
2. An Aweber Account (My list is like a magic genie)
3. A squeeze page

That’s it!

No blog.

No Fancy Facebook page.

No Twitter account.

Just a simple squeeze page with an opt-in box.

THAT is how I would build my entire business.

I’ve been doing a LOT of testing this year.

And I can tell you that 95% of our profits come
directly from email marketing.

And guess where the MAJORITY of those subscribers came from…


That means that about 5% of our subscribers and sales
come from the blog, social media, etc…

That’s like a little fart in study hall compared to
the marketing power of our email list.

Now – don’t get me wrong.

There is NOTHING wrong with social media. It can be
a great platform for engaging with your community.


It’s NOT going to build your business quickly.

If you want to build your business FAST – then keep
it “Old-School”. Cause ‘Old School’ is still ROCKIN!

In fact, most six and 7-figure online businesses are built
on the basics – “squeeze page, follow up emails,
and an offer”


Every business goes through three critical and predictable stages of development. I want to make you’re aware of these stages and what to expect. Remember, I’m a BIG believer in REALISTIC EXPECTATIONS. Now each stage can be the launching platform to take you to the next stage or it can be your final stage depending on your reaction.



This is a stage that EVERYONE goes through – and I do mean EVERYONE!! This is where the rubber meets the road. This stage of development can last for what seems like an eternity, if you are not prepared and accept the fact that this is a natural evolution of the development of your business.

This is the stage where you are working every free hour building your business.  Working on marketing tactics, going to seminars, reading books and learning everything you can about your niche. Talking to people about how great your products are, how great the company is and SPENDING MONEY.

Based on how well you accept the training – will determine how long this stage will last. Try to reinvent the wheel and this stage may last until you QUIT. However, if you follow a proven system then this stage will be much shorter, but trust me – you will experience this growth stage.

I have to tell that this is where MOST people QUIT. They just don’t see sufficient financial rewards for the time spent. The next thing that happens is that they are off chasing a new rainbow – QUICK MONEY!

DON’T GIVE UP – Make a commitment to be here a YEAR from the date you began, NO MATTER WHAT HAPPENS!!

If you don’t make that initial commitment – failure is imminent.




Okay everyone this is the stage when you start to get some REAL checks – you know the type with commas between the numbers. You open up the envelope that you have been telling your spouse would arrive and to your amazement it’s MORE MONEY than you had expected. Sometimes a great deal more.

At this stage your belief system is reinforced – you are bullet proof. You can talk to anyone. Your businesses goes through the roof. This is the point that you have been waiting for that you never thought would arrive.

Now this stage is a natural progression of STAGE ONE – if you continue to put forth an effort. If you don’t quit.

This is the time for ALL OUT MASSIVE ACTION!! Don’t get lazy at this stage. The best is yet to come.

Dig down deep and work harder than you have before




This is where you now think that you can walk on water. Your business continues to grow WITHOUT your daily involvement. Your check gets larger and larger each month. The banker who never would talk with you is now asking you to lunch. Relatives that you have never seen start showing up – everyone is starting to wonder what happened. Did this person who I’ve known all my life win the lottery and didn’t tell me? Your relatives start to think that perhaps you started doing something illegal, because they KNOW you’re not smart enough to make that kind of money – YOU HARDLY EVER WORK!!

Now this is a very dangerous stage – you see money will make you more of what you REALLY are – good or bad.

It’s a time to keep your EGO in check. It’s a time to reflect on what got you to where you are and thank those people who have helped you along the way.

Yes, it’s OK to buy a few things that you’ve always wanted, perhaps that new car, take a few vacation’s that the family has always talked about. Just don’t go overboard. It’s time for real financial planning, you see it’s NOT what you make, it’s WHAT you keep. Get a good financial planner. Pay your taxes, become a good steward of your financial well-being, share with others that are less fortunate and ENJOY!! Take the time you deserve to spend doing what you’ve always wanted to do.


Don’t QUIT when the going gets too rough. Those that STAY THE COURSE will eventually arrive.

You have all of this to look forward to as you build your business – you see, in order to experience these three stages of development you need the luxury of time, time to mature your business, time to grow as a person and a system that will allow those special ingredients to come together. Learning to Market your business the new way is important, it’s the wave of the future it’s your missing link and it’s something you can take advantage of right now. We have a proven system that teaches you step by step how to build your business the right way, so that your business will stay around long term. You have the ability to achieve anything you want. You have the opportunity to help a lot of people, the opportunity to do great things, the opportunity to take your business to the next level It’s now UP TO YOU!! Contact me today to discover how.



Welcome to my blog

Hello and Welcome to My Blog

I’m Heidi Morton, co-founder of All Heart Marketing, a marketing and SEO company.  A company dedicated to helping small businesses market themselves and taste the success they have been working towards.

Finding success in your business takes far more than a formulaic marketing plan and a list of checked boxes — It also requires a lot of heart and passion!

This blog is a place where I’ll post current news and information related to the marketing and SEO industry.  Plus… I will share inspirational and motivation stuff to help you create the life of your dreams!

My goal is to help you become better at “Marketing” and “Connection” (connecting with current and future customers.) I’ll be publishing my personal marketing tips as well as training from some of the most successful leaders in the marketing industry.

To get notified whenever I post, simply enter your first name and email address in the form below and I will send you an email whenever I have something to share with you.


To your success,

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