How To Fix A Bad Relationship With Money

Above all else, it is vital that you understand your finances right now, as well as in the future. It may not be something that interests you much, but learning about money will help you feel more confident in the decisions you make now and will help you plan for the future. This article will help you understand and better manage your personal finance.

Try to build a budget around reasonable figures. The first step is to determine the total amount of income your household earns after taxes are deducted. Also, include other sources of income. You should never be spending more money during the month than you are able to make.

The next step is figure out your expenses. List all of the money that your family spends. Be sure to include expenses which come up yearly or quarterly. Include all costs associated with your car, such as new tires and oil changes. When you factor in food costs, include both grocery spending as well as money spent dining out. Make sure that you are comprehensive in including all expenses.

Now that you know how much money you are making, you should be able to create a workable budget. List your monthly bills and expenses. Review the list and question each item, asking yourself which ones are really necessary. For example, the amount you spend on eating out might not be necessary if you can cook at home instead for less money. Look for innovative ways to do things that will allow you to save your money.

Check out the mechanical systems in your house as well, if they seem outdated or defective, fix them or buy new ones. You can start with buying energy efficient windows that will help to lower your heating costs. Installing a new tankless water heater can result in additional reductions in utility costs. Check all the plumbing in your home, and repair any leaks you find in order to save money on your water bill. Wait until your dishwasher is completely full before you operate it in order to limit your energy consumption.

Consider replacing old appliances with newer energy efficient models. In addition, keep appliances unplugged when they are not in use, particularly appliances with indicator lights. Indicator lights can use a lot of energy over time.

Upgrade your roof’s insulation to keep your home from losing heat or cold air. Performing these repairs will make heating and cooling your home much less costly.

Using these ideas canhelp balance your income and save money with your expenses. While initially expensive, the money you spent on new, energy-efficent appliances will more than replenish itself. You will see smaller water and electric bills each month, which can replace the money you spent on the appliances in the first place. This makes you the master of your money.

Advanced Approaches to Successful Affiliate Marketing

Advanced Approaches to Successful Affiliate Marketing

Are you ready to truly develop excellent affiliate marketing skills and stratagems? After you determine which program works best for you, you should have no problem attracting your target market. Soon you will be able to connect with broader, more diverse groups. This article will teach you some methods to make connections with your targeted audience. You will be better able to meet your customer’s needs by using email to market your products.

Email can be a great way to advertise your business. When you sell a product to your customers, be sure to give them the option of being added to your email list. An email address and their name is the grand total that you need, so make it super simple for them to provide this to you. However, once you do have your client’s details make sure you treat them with respect and don’t abuse them. You can utilize different programs that will make sending out mass emails quite easy. Send out a mass mailing when you are gearing up for a sale, and don’t forget to link to your latest article or blog when you do. To sweeten the deal for potential email subscribers, put up a notice that email subscribers will receive additional promotional offers. Show your appreciation by sending a thank you note to customers who have made a purchase.

Taylor your marketing program to your target audience. Think of them as individuals. While certain customers may be more inclined toward using social media for communication, others might prefer a timely newsletter. Use customer demographics, surveys or test marketing strategies to identify the types of interaction that are preferred. Research the strategies your competition uses by visiting their sites as a customer. Try a variety of approaches to determine which ones your customers seem to prefer. When implementing different methods, strive to choose the ones that are the most appropriate for the nature of your product or service.

Be creative with your affiliate marketing efforts. Once you get established, stay in touch with current customers and find ways to obtain new customers. These are great strategies to think about as you come up with your own personal methods as well.

Competition Analysis

Now you have successfully signed a new client for your offline marketing services. The first step to starting a new campaign is the competition analysis. The big secret about SEO, PPC, Video Marketing or any service that you offer is that you only have to be better than the competition. That’s it, you don’t have to create ads that convert at 30% or have the best SEO in the world you only have to beat local competitors.  This training will help you through your competition analysis.

This training is relies on a lot of tools. Most of the information can be found out using free alternatives however to get the most accurate and up to date information it is worth investing in the tools mentioned. Also all of the tools mentioned come with some type of free trial take advantage of them for free while you get new clients!

Competition

To begin I will assume that you have already done your keyword research. If so then you are ready to begin some general competition analysis. For starters it’s important for you to identify the top online competition for your clients. There is a distinct difference between your client’s physical competition and online competition. You have to find the competitors in your client’s area that are dominating the internet. It will typically consist of 2-5 different companies depending on the area.

To do this we will be using the online marketing tool  Semrush. This is an online tool that shows ranking and PPC analysis based off websites and/or keywords you enter. With this one tool you can find out valuable information about the top ranking websites for your client’s top keywords. Visit the tools website and simply enter some of your primary keywords, you will start to notice the same sites appearing regularly. These are your client’s online competition. You simply need to record these top online competitors so you can further analyze their online strategies.

Backlink Analysis

The next step in your competition research will consist of Backlink Analysis. Here you will find the sources that your competitors are using to achieve high rankings. For your backliink analysis you can use SEOMoz Opensite Explorer. This is an excellent tool for you to quickly and easily find what type of backlinks your client’s offline competition is using. You can get an exclusive 90 day free trail of the tool. You also get membership access where you can speak with other SEO’s and learn more about latest Google trends.

When doing your backlink analysis you will be looking for the overall link building strategy the competition has used to achieve high rankings. Some things you can look for include:

  • Link building strategy
  • Backlink sources
  • Anchor text used
  • Top backlink sources (news sites, guess post other prominent sites etc.)

Once you have a general sense of your competitors top backlink sources you can begin to get equivalent backlinks for your clients. Since your competitors websites’ are ranking well for ideal keywords then you can assume that getting similar backlinks will help your clients site rank too.

Social Media Analysis

With the last Google updates, Google has made it clear that a high value is placed on social signals. With that in mind you have to find out what your top competitors are doing on social networks such as Facebook, Twitter, LinkedIn Google+ and YouTube. You need to get a general sense of what they are doing on these networks and how to generate user engagement. If you can clearly define and understand how competitors leverage social media to benefit rankings (and bottom line) then you can begin to implement similar strategies for you clients.

PPC Analysis

The last step for any strong competition analysis is discovering your competition’s PPC campaigns. This will be beneficial even if you don’t offer PPC as one of your services. For the part of the competition analysis you will need to use another online marketing tool and that is Keyword Spy. With this tool you will be able to see the exact PPC ads competitors were using and how effective they were. With this type of information you can quickly develop your own PPC campaign using the ads that are PROVEN to work.

What if you don’t offer pay per click services how can a PPC analysis help you? Well PPC rely heavily on the copy that used to attract readers and take some sort of action. With a quick analysis of your competitor’s ads you can see the wording that prompted user to take action and apply it to your clients site. This alone can greatly increase click through rates and new leads for you clients.

What’s Next

Take the information within this training and start applying it to some of the competitor in your area. You can use a good competition analysis even if you don’t have any clients. A good competition analysis can be the valued added proposition you offer prospect when you meet with them! Be sure to include every section covered in this training and develop the best competition analysis possible. Finally remember to use the tools mentioned as well to get the most accurate and useful information possible for your analysis.

Using Declarations to Empower

Using Declarations to Empower

Your most powerful declarations come from refuting negative statements and feelings that would hold you back. What are your greatest doubts or insecurities in yourself? If you wrote down the opposite, what would it be? Use those statements as your own personal set of Declarations.

Another approach is to finish the following statements with your own words. Find inspiring statements and power words.

 

I am…    I inspire…  I empower… 
I create… I attract…
What are your Declarations?
Declare Your Freedom
 

How can you make your Declarations powerful? Instead of just reading your declarations, you need to say them out loud!

While you say them, move your body, and help it to believe what you are saying. Stand strong, with both feet firmly planted. Strike a superhero pose and declare your

declarations to anyone within the

sound of your voice.

When you do this, you create an experience for yourself instead of just a thought. Turn on epic music in the background to influence your emotions and enhance your mood.

 

What will you do today to make your declarations into true declarations of freedom?

Your Sacred Declarations

Your Declarations are a part of who you are. You can use them to defend yourself from the negative comments of others and from those inside your own head. They can shift your energy dramatically if you let them. Sometimes, the most powerful way to use your Declarations is not with grand gestures or loud adventurous music. When you are alone, take the time to put your hand over your heart and say them quietly and reverently to yourself.

 

Do your Declarations inspire you to greatness?

Structuring your website for internet success

Is your online company utilizing internet marketing campaigns? If you aren’t, you may want to think about doing so.

Here are a few ways you can structure your website for optimal success.

Normally, the most used links are at the top or bottom of all websites. These are known as site-wide links. It can be beneficial to you if you have a particular page that you would like your visitors to see. This can be the page on which you advertise your product or the page on which the customer can make a purchase. Have site-wide links in a tidy menu so that visitors are able to simply and quickly find your site’s other pages. Make sure you describe each of your menu pages well and organize them intelligently.

 

One very important part of your website is the HTML code. Meta tags are a good way to show search engines what your website is about. HTML tags will help search engines judge how relevant your content is while your visitors will not be able to read them. Create quality Meta tags by choosing popular and relevant keywords. Be wary of over-using Meta tags, since this can have a detrimental effect. A different Meta tag for each page of your site is important so that search engines will send viewers to that specific part of your page.

 

As you develop your site, make sure you are using both H tags and keywords. H tags ought to be in article titles as they highlight your most important keywords. The text will be more visible by altering the look of the font and associated color. You will gain more traffic to your site via search engines if you use H tags well. This is because H tags make it easier for search engines and visitors to identify your content.

 

Be alert to the latest ideas in for website setup. There are some staples that you are going to use over and over again, but you don’t have to rely completely on those techniques. The Internet is constantly evolving, and is a very fast-paced environment. Stay on top of the online buzz, and keep your marketing fresh by integrating new trends as soon as you identify them. Though trends don’t last, enjoy the increased revenue while they do. Stay abreast of the latest viral video and meme developments, and you’ll be ready to organize a campaign around them at a moment’s notice.

 

That is only the beginning of what internet marketing is all about. Once you are on the road to success with these tips, check into more complex ideas that will provide even greater success.

 

Pay Per Click (PPC) The Basics

 

One of the easiest and most effective services you can offer local business is Pay Per Click marketing. This form of lead generation comes from people visiting a business’s website via paid advertising displayed on the Google SERP’s or related websites. Although the concept of PPC seems simple there are some key aspects of a PPC campaign that most marketers over look. This training will help you create and maintain an effective PPC campaign for a local business.

PPC

You will need to set the foundation of your PPC campaign.
Budget : You need to first define your budget for the PPC campaign because as an advertiser your are required to pay depending on the number of clicks. Plan your budget well and set the required amount aside for the PPC campaign. You also need to consider your management fee, which we will touch more on this later.
Keywords: For any pay per click campaign to succeed you need to choose the appropriate keywords. It is only with the right keywords that you be able to promote your small business on the internet through a PPC marketing campaign. Choosing the right keywords helps to ensure the business is ranked high in the paid results, therefore making it easier for visitors to access it, while surfing on the internet.

PPC Set Up

After you have you the foundation for you campaign it will be time to create your campaign.

Bidding: You will have to bid a certain amount you are willing to spend for your ad to be shown for a specific keyword. Bid on the keywords that gives the proper descriptions of your client’s business and the services offered. This will help to get higher conversions and get a good return on investment.

Diversity: Make sure you use different keywords for different ad groups.
In case there are various words that are related to the pay per click management project it is good to use separate keywords for the different ads. This will ensure that you get higher clicks and higher rate of conversion.
Attractive Ad Copy: Customers are always attracted to things that appeal to their eyes. You have the responsibility to ensure that your ad copies are attractive and appealing. This will encourage customers or viewers to click your ads. An attractive ad copy is a basic requirement in a successful PPC campaign.
Landing Pages:  This is one of the biggest mistakes most people make when creating PPC campaigns for local businesses. You should create exceptional landing page with a good call to action features for each ad groups you create. This will help the visitors find the products and services that you want to sell online directly.

PPC Management

Now that you have you campaigns set up you will have to start managing the ads. This is where most people fall short when dealing with PPC advertising. Creating your PPC campaign and ads is the easy part. The real work comes when you have to manage and optimize your ads throughout the month. About 80% of the leads you get will come from 20% of the ads you create. Therefore you have to constantly monitor what ads you want to display. Some ads won’t convert as well but still be costing your client a lot of money per click so you may have to stop running that ad. The easiest way I have found to monitor clients PPC campaigns is with KeywordSpy.

PPC Pricing

The most common question I get about PPC is who pays for the ads. There are two trains of thought and of course it just depends on what you are most comfortable with. The first option (and the way I charge clients) is to charge a management fee and/or a percentage of the campaign cost. The second option is for you to pay the cost of the camping and charge the client on a per lead basis. I will quickly explain how both methods work.

The first method is how I charge offline clients for PPC management. To begin you will set up a clients PPC campaign and use their company card to pay the cost of all of the clicks. During this time you can also charge a set up fee depending on how many unique landing pages, ad groups, keywords etc. you have to create. When creating the PPC campaign within adwords you can set a limit on the amount you want to spend each month on ads. Each time one of the ads you created gets clicked your offline client is charged. You can then charge a management fee for optimizing the ads throughout the month. Typically I will also charge a percentage of the total advertising budget.

The other popular option is setting up the entire PPC campaign on a domain that you own and operate. You also pay for all of the cost for advertising. You will then forward all of the leads that the PPC campaign generates to your offline client. At the end of each month you simply charge client for the total number of leads delivered. This is just a pay per lead model. You are responsible for all of the initial investment both time and money. However at the end of each month you can charge your clients an above industry standard cost for the leads you delivered.

Both methods are commonly used by some of the top offline marketing companies. Both also have their pros and cons, so you may want to test each methods to see which works best for your business. Either way using PPC can add a boast to your monthly revenue.

What’s Next

The best part about PPC is that you can use as little or much of it as you want. The only limit is how much you are willing to invest in an advertising budget. Follow the strategy outlined above and create a PPC campaign promoting your services. This will help you not only with getting acclimated to the process but you can also grow you business. If you want to offer this service to offline clients then be sure to determine what pricing structure works best for you.

Go To Top