Self Help Made Easy: Quick Ways To Get Better Results

When you take the time to develop and improve who you are as a person, you are taking the time to care for yourself. Everyone needs to do this, though some people just feel that others are more important. This article will give you helpful advice so that you can start making yourself a priority.

A great self help tip that can help you change your life is to start breathing right. A lot of people make the mistake of breathing short, fast breaths. Breathing like this will make you anxious. Try to focus on taking in deeper breaths in order to be more relaxed.

Keep lists of your progress daily. When you have completed these lists, don’t be so quick to throw them away. Just because the lists are complete does not mean that you are done with them. Try surrounding yourself with your progress by keeping them and displaying them. This can give you drive and let you know that you can accomplish your goals.

There is no time for excuses in personal development. Stop excuses at the door, and nip any laziness in the bud. One bad move can lead to a long-term bad habit, so preventing laziness before it starts is really just saving you future work. Personal development is about being your best at all times, so practice what you want to achieve.

Set yourself up for success by making your goals manageable. Your plans should always be set up so that you cannot come up short, but you should also take care to avoid putting forth excess energy. You’ll find it easier to manage your time and goals through consistent practice and with prioritizing.

You can see how important it is to take care of yourself. If you are not working to better who you are, you are not growing as a person. Take the time to love yourself and use these tips to continually work on your personal development. You don’t have to do everything all at once, just take it one step at a time and you will begin to notice subtle changes.

Advanced Approaches to Successful Affiliate Marketing

Advanced Approaches to Successful Affiliate Marketing

Are you ready to truly develop excellent affiliate marketing skills and stratagems? After you determine which program works best for you, you should have no problem attracting your target market. Soon you will be able to connect with broader, more diverse groups. This article will teach you some methods to make connections with your targeted audience. You will be better able to meet your customer’s needs by using email to market your products.

Email can be a great way to advertise your business. When you sell a product to your customers, be sure to give them the option of being added to your email list. An email address and their name is the grand total that you need, so make it super simple for them to provide this to you. However, once you do have your client’s details make sure you treat them with respect and don’t abuse them. You can utilize different programs that will make sending out mass emails quite easy. Send out a mass mailing when you are gearing up for a sale, and don’t forget to link to your latest article or blog when you do. To sweeten the deal for potential email subscribers, put up a notice that email subscribers will receive additional promotional offers. Show your appreciation by sending a thank you note to customers who have made a purchase.

Taylor your marketing program to your target audience. Think of them as individuals. While certain customers may be more inclined toward using social media for communication, others might prefer a timely newsletter. Use customer demographics, surveys or test marketing strategies to identify the types of interaction that are preferred. Research the strategies your competition uses by visiting their sites as a customer. Try a variety of approaches to determine which ones your customers seem to prefer. When implementing different methods, strive to choose the ones that are the most appropriate for the nature of your product or service.

Be creative with your affiliate marketing efforts. Once you get established, stay in touch with current customers and find ways to obtain new customers. These are great strategies to think about as you come up with your own personal methods as well.

Services Offered

 

After you have your clients and have done the competition analysis its time to decide what services you are going to offer your clients. The next couple of training will cover some of the most common offline marketing services you can offer. However there are general principles that need to be taken into consideration when deciding what services you offer clients. This training will help you determine the services that best fit your potential clients.

Business Needs

When determining what services to offer business owners they must first have a genuine need or desire for the service. Most businesses have a poor internet marketing strategy therefore they will likely need whatever services you offer. However, for example, if a business already has a nice mobile optimized website there is no need for you to offer a redesign. If a business has a genuine need and/or desire for your services then it will be an easy sale.

The question then becomes how to determine if a business has a need for a particular service. The easiest way is to find a pain point the business has in their online marketing strategy. That pain point will usually be the reason why a business is missing out on new leads. When you can clearly show that a business is losing money and how your services can help, then you have established a need. Another great way to find a pain point is to find an aspect of the businesses marketing strategy that is incomplete.  A great example of this is with video marketing. Businesses will start a YouTube account and create a couple of videos, however these videos don’t bring in legitimate leads. Knowing this you can offer the business an improved video marketing strategy.

Value

Another important aspects to consider when determining what a service to offer a business owner is the value your services bring to their business. The easiest way to establish the value your services add to a business can be determined by new leads. Showing the number of new leads from different online marketing efforts can reasonable expect to deliver will help show value. Also remember that the value your services add must outweigh the cost of your services. Therefore if you are providing PPC leads, the cost of the clicks mustn’t outweigh the value of new customers.

Your Services

Now that you know how to find what services best fit a business, you must determine what services you want to offer. Much like picking a specific niche to focus on, I recommend picking a limited number of services to offer. By focusing on a limited number of services you will be able to develop a process for implementing you services. This helps not only makes it easier to track your efforts but it also makes your business scalable.

The main service that you offer can be anything from website design to monthly SEO services. You simply have to choose the online marketing method that you are most comfortable with and have the most experience with. Your main service will be what drives your business so spend the appropriate amount of time determining what your main service will be. The training following today’s will show how to properly implement multiple services so you will have an idea of what works best for you.

Track Your Efforts

Like most aspects of running your own successful business you must be able to track your marketing efforts. You have to track everything you do on two fronts:

  • You have to track the work you are doing
  • Track the value that you are adding to a business

Tracking the work that you are doing is very important. At anytime you must be able to show the work you’ve done on a particular campaign. Without this information you are shooting yourself in the foot. Knowing the exact amount of time spent on a campaign, results of a particular strategy, what was done on a campaign will help in the long run. At some point you will get clients that are dissatisfied with your services and you will need crucial information like this to help determine what the issues of the particular campaign.

The second part to tracking your services is determining the effectiveness of your marketing efforts. The easiest way to do this is by tracking the number of leads your services have provided to the business.  When you know the number of leads you provided you can then reasonable estimate the value of the leads to the business. This is not just for the benefit of your clients, this can also be of great benefit to your offline business as well. Tracking your marketing efforts allows you to split test different aspects of your marketing campaign. You will be able to find what works best and constantly improve your marketing efforts and delivering even more value

What’s Next

Now it is time to start thinking about what services you want to offer businesses. Narrow down your expertise to one particular service that you can offer at premium prices. Make sure that business have a genuine need and/or desire for your marketing service. Focus on providing value to the businesses you work, which usually comes in the form of new leads. Finally be sure to track all of your marketing efforts. This will help you not only you grow you business but you will also start to provide better service.

 

Competition Analysis

Now you have successfully signed a new client for your offline marketing services. The first step to starting a new campaign is the competition analysis. The big secret about SEO, PPC, Video Marketing or any service that you offer is that you only have to be better than the competition. That’s it, you don’t have to create ads that convert at 30% or have the best SEO in the world you only have to beat local competitors.  This training will help you through your competition analysis.

This training is relies on a lot of tools. Most of the information can be found out using free alternatives however to get the most accurate and up to date information it is worth investing in the tools mentioned. Also all of the tools mentioned come with some type of free trial take advantage of them for free while you get new clients!

Competition

To begin I will assume that you have already done your keyword research. If so then you are ready to begin some general competition analysis. For starters it’s important for you to identify the top online competition for your clients. There is a distinct difference between your client’s physical competition and online competition. You have to find the competitors in your client’s area that are dominating the internet. It will typically consist of 2-5 different companies depending on the area.

To do this we will be using the online marketing tool  Semrush. This is an online tool that shows ranking and PPC analysis based off websites and/or keywords you enter. With this one tool you can find out valuable information about the top ranking websites for your client’s top keywords. Visit the tools website and simply enter some of your primary keywords, you will start to notice the same sites appearing regularly. These are your client’s online competition. You simply need to record these top online competitors so you can further analyze their online strategies.

Backlink Analysis

The next step in your competition research will consist of Backlink Analysis. Here you will find the sources that your competitors are using to achieve high rankings. For your backliink analysis you can use SEOMoz Opensite Explorer. This is an excellent tool for you to quickly and easily find what type of backlinks your client’s offline competition is using. You can get an exclusive 90 day free trail of the tool. You also get membership access where you can speak with other SEO’s and learn more about latest Google trends.

When doing your backlink analysis you will be looking for the overall link building strategy the competition has used to achieve high rankings. Some things you can look for include:

  • Link building strategy
  • Backlink sources
  • Anchor text used
  • Top backlink sources (news sites, guess post other prominent sites etc.)

Once you have a general sense of your competitors top backlink sources you can begin to get equivalent backlinks for your clients. Since your competitors websites’ are ranking well for ideal keywords then you can assume that getting similar backlinks will help your clients site rank too.

Social Media Analysis

With the last Google updates, Google has made it clear that a high value is placed on social signals. With that in mind you have to find out what your top competitors are doing on social networks such as Facebook, Twitter, LinkedIn Google+ and YouTube. You need to get a general sense of what they are doing on these networks and how to generate user engagement. If you can clearly define and understand how competitors leverage social media to benefit rankings (and bottom line) then you can begin to implement similar strategies for you clients.

PPC Analysis

The last step for any strong competition analysis is discovering your competition’s PPC campaigns. This will be beneficial even if you don’t offer PPC as one of your services. For the part of the competition analysis you will need to use another online marketing tool and that is Keyword Spy. With this tool you will be able to see the exact PPC ads competitors were using and how effective they were. With this type of information you can quickly develop your own PPC campaign using the ads that are PROVEN to work.

What if you don’t offer pay per click services how can a PPC analysis help you? Well PPC rely heavily on the copy that used to attract readers and take some sort of action. With a quick analysis of your competitor’s ads you can see the wording that prompted user to take action and apply it to your clients site. This alone can greatly increase click through rates and new leads for you clients.

What’s Next

Take the information within this training and start applying it to some of the competitor in your area. You can use a good competition analysis even if you don’t have any clients. A good competition analysis can be the valued added proposition you offer prospect when you meet with them! Be sure to include every section covered in this training and develop the best competition analysis possible. Finally remember to use the tools mentioned as well to get the most accurate and useful information possible for your analysis.

Setting Your Meetings Final Close

 

At this point you have contacted your prospects and they have now become leads. 97% of the time you will not be able to sell your services during the initial contact with you prospects. Therefore I prefer to schedule another appointment to close new clients. The location depends; initial I only worked with offline clients within a relatively close radius so I could do meeting in person. However as my business grew and I began expanding my offline business I started to close clients over the phone as well. Both are viable options its just a matter of how aggressive you want to be in closing leads.

How to Prepare

Now that you’ve made appointments it’s time for you to begin preparing for your meeting. First be sure to follow up with the business owner sometime before to confirm your appointment. Once you start to prepare for a meeting you need to get yourself in the right mindset. Personally I am naturally a very confident person so it doesn’t take much for me. Regardless if you are confident or not, you MUST be confident in your abilities. You are the expert and have probably invested years and thousands of dollars investing in your skills, so have confidence in the services you have to offer.

Next you need to do some more in depth research on your leads. You should have some basic information about the business from your prospecting stage, now its time to take it up a notch. The amount and type of research you do depends on what services you are offering. But some basic research that you can include are things like: competition analysis, website analysis, keyword research etc. You can also include any information about additional services you may offer i.e. mobile search per month, video rankings or social media errors.

Once you have completed client research you should prepare a nice document which the client can review while you presenting. When I’m meeting with a new client I like to bring the following things

  • Client questionnaire
  • Professional information packet
  • Any contracts needed
  • Ipad or Netbook Laptop

The Meeting

When you start the meeting with a prospect the best thing to do is start building some rapport. When it comes to your offline business and managing clients rapport is your secret weapon. Rapport building starts with this first face to face meeting and continues throughout the entire time you provide offline services. Here are some great questions to ask to start building rapport during your first meeting:

  1. Tell me about your business
  2. How long have you have you had it
  3. So what did you do before starting this? How did you like it? Etc. (this line of questioning just helps build some personal rapport between you and the business owners)
  4. What are you goals for your business
  5. What are the biggest problem you have with you marketing efforts
  6. What are some areas of your web marketing that you would like to see improvements in your marketing
  7. When it comes to investing in new marketing efforts what are some of the criteria that you use

This line of questioning will help you build instant rapport with any business owner. You want to get the business owners talking about themselves, in so doing this will make the business owner like you!

After your initial rapport building line of questioning it is time for you to present your information. The information you present should be specifically created for that business and show how you can help their business. This also shows that you are an expert in the field of internet marketing. You can find lots of templates to use when presenting certain services to business owners within the Warrior Forum.

Close

Before you begin to sell its important to note that you should NOT be selling your services instead sell what your services can do for the business. With that in mind there is a very effective way to close the business owners. This method is known as the “logic close.” This means that after you have presented all of the information it’s simply a forgone conclusion that the business owner will purchase your services. You simply have to present the solutions from your presentation with some of the problems the business outlined earlier.

Personally I like to do this in the form of MORE QUESTIONS. For example when offering my SEO services I will go lead into my close the following way.

“John based off the information you told me it sounds like:

  1. You are the type of business owner that wants to get more leads on a consistent basis for your business, right?
  2. Your business could also benefit from increased customer loyalty, correct?
  3. Finally you want to stop wasting money on ineffective marketing and increase ROI, right?

“Well great John then it sounds like you would be interested in our Premium SEO services”

What’s Next

That’s it. The local close is simple and effective and what I use every time. Once you have your meeting set up you must prepare for the meeting. Get into the right mindset and have confidence in your services. Before your meeting you will also need to prepare some sales material to help show your product or services. During the meeting remember to build rapport with the business owner right away. Once you’ve developed some rapport simply present your information and move into the close.

Before you begin meeting with clients you should thoroughly practice a sales meeting. Also go through a couple of scenarios with someone just so you can get more acclimated with the process. The more comfortable you are with your sales presentation the more new clients you will close.

 

Contacting Prospects over the Phone

 

“The golden rule for every business man is this: Put yourself in your customer’s place.”

Orison Swett Marden

The Basics

At this point you should have a good list of prospects that you are ready to contact. Over the next few days we will cover multiple approaches to contacting said prospects. Before doing so there are a few principles that apply no matter what contact method you choose. This training will cover the basic principles to consider when contacting small business owners.

Know Thy Customer

The most important point is that you should know your prospects. Obviously the level of information that you need to know about a prospects varies depending on what form of contact you are using. However the fact remains that the more you know the better. Business owners are constantly inundated by marketing company’s all fighting for their business. Therefore the more information you can learn about a business the more personalized your approach. Personalizing your marketing efforts will make everything you do a lot more effective.

Secondly you should get to know your prospects pain points. What is it about their business that you can help improve upon? It is not as simple as “make more money” but what specific problems do they have that your offline services can solve. When you know this information you will be able to present your prospects with a solution!

Finally you must learn to speak their language. The only business owner that cares about Click Through Rates, Title Tags, Optimized Mobile Landing pages is YOU! These things are important but to the average business owners it doesn’t mean much. You have to be able to explain your services in a way that a business owner can understand.

For example if you are offering SEO services the absolute worst approach you can take is the following…. “Hi, I’m Heidi with XYZ Company. I have been involved in internet marketing for 4 years and I have made over 200 successful websites. I can help you rank your site #1 on Google with Search Engine Optimization.” Before you even finish the business owner has probably stopped paying attention and decided to not work with you.

What Works For You

You are about to get a crash course in lead generation methods. I did this specifically, to show you every possible way of sparking interest from your prospects. Once you know and test the different options you can rank the different options that work best for you. You can have the best services possible but if your lead generation is ineffective then it won’t matter much. I don’t want to force one lead generation on you that you don’t feel comfortable with because you are the one that will have to contact the prospects. After this training you will be able to use create a lead generation strategy to help deliver the best possible results.

Tracking & Following

You should already have a large number of prospects ready to contact. Now imagine contacting half via email, sending 20 direct mail pieces, 100 cold calls and 10 PPC leads over the next several days. That is a lot to keep up with for anyone. Therefore it is vital that you develop a system for tracking your lead generation efforts. Personally I have an excel file with multiple tabs that separate my lead generation efforts. On this sheet I include the following:

  • business contact information
  • services offered
  • contact date
  • results
  • follow up info
  • specific lead generation info (script used, subject line, variations, etc.)

Now I can easily see what the status is of different lead generation efforts I recently used.

Tracking your lead generation efforts also makes it easier to split test different lead generation methods. You can compare the time and effort needed for each method and which is most effective. Obviously if you know which is most effective you can invest more time using that particular method. You can also split test different aspects of your lead generation methods. For example if your primary lead generation method is cold emailing then you can test different subject lines or different landing pages. All of the information you can gather is helpful because it enables you to work smarter…. not harder!

Lastly the most important aspect of any type of lead generation is the FOLLOW UP. I would estimate that approximately 95% of the time after your initial lead generation contact you will have to perform some type of follow up. The follow up can be anything a friendly meeting reminder via email, a report that is sent, a postcard or even a follow up meeting to sign contracts. Also there is a chance that you didn’t get in contact with your prospect the first time you tried to contact them, does that mean you should give up? Absolutely not, it just means you need to follow up, maybe using a different contact medium or contacting at a different time.

What’s Next

It is time to get ready to contact your prospect and start generating some real leads for your offline business. Make sure you know some general information about your prospects and depending on the lead generation method you choose. I will show the top lead generation methods I use for my offline business but you have to choose the method(s) that you are most comfortable with. Finally be prepared to track and follow up on all of your lead generation efforts.

 

Starting Your Offline Empire

Starting Your Offline Empire

“Whenever you see a successful business, someone made a courageous decision.”

-Peter Drucker

The Basics

When starting any business there are a few things that you should have in place so you can present your business to other local business owners and be deemed an authority. Some of the items mentioned in the section are general things that any small business owner needs others are things specifically for Internet Marketers.

Business Needs

Business name

  • Think about the image that you want to portray when you’re picking your business name and what you want your company to represent. The most basic of course can simply be <Your Name> Marketing Group or <Your Name> Internet Marketing. You can also go with something more general like Local Marketing Experts LLC . Either way having a real business name is better then approaching a small business owner and saying “Hi I’m <Your Name> and I’m a freelance internet marketer and I can rank your website in Google.”

Business License

  • Before I begin this section I would like to say that the information is in no way shape or form legal advice and you should consult with proper legal representation. With that being said I would suggest that any new business start a LLC (Limited Liability Company). In most states you can visit your local courthouse and set this up for a nominal fee. You also have the option of visiting a website like Legalzoom and completing the paper work online. Either way once everything is set you will be able to do things like open bank accounts in your company name, fill tax returns etc.

Business Cards / Marketing Material

  • Next you may want to invest in some branding material for your business. For example you will need business cards (VistaPrint), which you can leave with prospects and clients. There are plenty of templates to chose from you just want to make sure your basic information is readily available: Business Name, Your Name, Address, Phone Number and Website.
  • Invest in other office supplies as well including company letterheads, brochures, and flyers. You can visit GraphicRiver to get great packages for everything that you will need to brand your new business.

Now those are some of the basic things that any small business will need when starting up. As a new small business owner this includes you. Investing the money in these items shows that you are serious about the success of your new business. Moving on, the following items are must haves for someone starting an internet marketing business.

Web Marketing Needs

Business Website

  • You will need to get a domain name (does NOT have to be keyword rich) and create a website to promote your offline services. Personally I suggest using WordPress for all of your website needs. There are plenty of templates to choose from, you can even outsource the work if you like. Your website is very important because it basically is proof that you can do what it is your selling.
  • Now it doesn’t have to be some expert looking blog with thousands of post. A few pages including: services offered, portfolio, testimonials, a slider and contact page will suffice.

Mobile Optimized Site

  • If you are using WordPress as I suggested you will have two options for mobile options. First you can use a theme that is “responsive” which means your website automatically adjust to any screen size it is being displayed on. You also have the option of downloading plugins which convert your website into mobile friendly versions.

Social Media accounts

  • Nice optimized social media accounts are a must for your business especially if you will be promoting these services.

Payment Processing

The next big question I get asked by those starting a new business is, “what do you use to process payments?” The easiest and most effective is PayPal. Everyone knows and trust PayPal so you don’t need to explain to offline clients what it is. I use PayPal to collect payments from all of my clients. Now you may have heard of horror stories about PayPal accounts being frozen, however that has never happened to me and I don’t think it will happen to you. As I mentioned before once you set up an LLC for your new business you will also be able to set up a bank account for that business, when that is done you will be to also create a PayPal Business account as well. It is very easy to do and this makes it much easier to separate your business gains from personals gains. In the event that you want to research other payment process companies here are two other popular choices.

Freshbooks

  • FreshBooks has been around a long time and lots of business owners use Freshbooks for their payment processing needs.

WePay

WePay is an online payment processor similar to PayPal. However it is not as well known. It does include many of the same features as PayPay. Finally one important part to any Internet Marketing Business are the tools that we use to achieve our marketing goals. With that in mind I would like to show a list of the tools that I use most often in my internet marketing. Now I have tested and wasted a lot of money on bogus internet marketing tools, and some that were too time consuming to learn how to use so they are not shown on this list. Theses tools are the best of the best in terms of what’s needed for an OFFLINE Marketing business.

Google KWT Tool

  • Quite simply…. “old faithful”

Market Samurai

  • This tool is a nice combonation tool for keyword research and Pay Per Click research

Places Scout

  • This tool is the swiss knife of my offline marketing efforts. You can pretty run your offline business using this tool only

Opensite Explorer

  • This is the only tool that I use for my backlink analysis. Best of all they offer a free 90 day trail, which is more than enough time for you to get real value out of the tool!

Semrush

  • The tool is crucial in both my initial client website analysis and competition analysis. This tool will show you all of the keywords that a website currently ranks for and all of the PPC keywords the website currently targets. It also creates great graphs which I use in my initial client proposal. This is a must have tool.

Backlink Indexer

  • This tool is absolutely amazing, it automatically builds backlinks to your backlinks. This helps makes your backlinks more authoritative and creates more link juice. I use this tool on all of my backlinking strategies.

Fiverr

  • This is the easiest and cheapest outsourcer you can find. Most of the work is quality and you can find outsourcers that you can use for the long run.

Bookmarking Demon

  • We all know that search engines are relying heavily on social factors when it comes to the pages they rank. Well This handy tool will automatically set up social bookmarking accounts and automatically create high PR social backlinks for your sites. This tool literally saves me hours of work and makes my rankings skyrocket.

Paymo

  • This is a handy time tracking software. Keeping track of your time is very important especially if your a “One Man Army” or if you charge for work by the hour.

Basecamp

  • Project management can become very difficult if you are keeping track of everything your doing at all times throughout the month. This is a great solution for your project management needs.

Local Business PLR

  • You may want to invest in some Offline Marketing PLR or create some of your own. There are warriors that have great material out there to help you promote / introduce your offline marketing services.

Call Fire

  • Call tracking for all of your offline marketing needs. Call tracking enables you to see exactly how many leads you marketing efforts produced. Call Fire in particular has some great features that you can use to get new clients for your business. Highly recommend.

What’s Next

Now that you’ve made it through training number one, its time for the hard part…. TAKING ACTION! To begin make sure you start getting the items you need for your starting your business. That would be setting up your LLC, ordering some marketing material and getting your domain name. Also do some research on each one of the offline marketing tools I covered and test a couple out. We will be covering all of the tools throughout the next thirty days so it will be nice if you can use the tool when we cover it in the training.

Using Declarations to Empower

Using Declarations to Empower

Your most powerful declarations come from refuting negative statements and feelings that would hold you back. What are your greatest doubts or insecurities in yourself? If you wrote down the opposite, what would it be? Use those statements as your own personal set of Declarations.

Another approach is to finish the following statements with your own words. Find inspiring statements and power words.

 

I am…    I inspire…  I empower… 
I create… I attract…
What are your Declarations?
Declare Your Freedom
 

How can you make your Declarations powerful? Instead of just reading your declarations, you need to say them out loud!

While you say them, move your body, and help it to believe what you are saying. Stand strong, with both feet firmly planted. Strike a superhero pose and declare your

declarations to anyone within the

sound of your voice.

When you do this, you create an experience for yourself instead of just a thought. Turn on epic music in the background to influence your emotions and enhance your mood.

 

What will you do today to make your declarations into true declarations of freedom?

Your Sacred Declarations

Your Declarations are a part of who you are. You can use them to defend yourself from the negative comments of others and from those inside your own head. They can shift your energy dramatically if you let them. Sometimes, the most powerful way to use your Declarations is not with grand gestures or loud adventurous music. When you are alone, take the time to put your hand over your heart and say them quietly and reverently to yourself.

 

Do your Declarations inspire you to greatness?

Trials and adversity happen in everyone’s lives

 

Trials and adversity happen in everyone’s lives. These storms might seem like barriers to expression, but they can be an invitation to dance in the rain!

 

 

“Life isn’t about waiting for

the storms to pass.

It’s about learning to

dance in the rain.” 

t’s easy to get down when life starts to rain on you. But, when you’re standing out in the rain, getting soaked, you still have a choice. Either you can let the storm drag you down, or get up and Dance!


 

 

 

 

“Life is a storm, my young friend. You will bask in the sunlight one moment, be shattered on the rocks the next. What makes you a man is what you do when the storm comes.

-Alexandre Dumas in “The Count of Monte Cristo”

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