The Basics
Contacting prospects via cold emailing can be an easy way to generate leads for your offline business. If you want this can be the first form of contact between you and all of the prospects that you’ve collected. I use cold emailing as a way to contact business owners daily because it is efficient and with the right swipe file very effective. If you have done your prospecting correctly you should have a large number of business owners contact information including their email.
This is the exact template I use, and it is quite effective. You simply have to adapt it to fit the services you are currently offering.
The Template
Subject Line: Looking for new <business type> in <city name>
Body:
“I live in<city name> and I recently decided I needed a new <business type.> I have done some research and it is clear that you are best choice available I was wondering if I could schedule an appointment….”
Would you like to get more email and submission forms like this form local customers.
As the owner of a local business in <city name> I too know how difficult it can be to generate new business. However we have been able to increase small business leads in your industry by 64% while reducing cost of marketing by 200%. You can find out more by clicking here.
<Your Name>
Business Name
Phone Number
P.S. This link will only be available for one <business type> in your local area; we are making this information available to all of the <business type> in the area so act fast.
How it Works
Now lets look a little closer into why this email is so effective. With this email we are trying to get the business owner to say a series of micro “yeses” in order to get the Big Yes at the end which is visiting our website.
The subject line to any email is the most important part! Most businesses owners will open this email, because they think its coming from a potential customer. Also there is the settle hint of “new” in the subject line which implies that the person writing the email is looking for this service now.
The opening paragraph is also important because most email service providers will show the beginning of the email next to the subject line when the reader is still previewing the email. Plus when the business owner opens the email the opening paragraph will keep them reading our email.
We then transition and tell the business owner who we are and what we have been able to do for other businesses. Now I know some of you may not have results to put in this section but don’t worry. You can always research and find convincing stats about the effectiveness of mobile marketing, SEO, PPC, or whatever service you provide.
We then have a clickable link which will then take the business owner to your website promoting your offline marketing services. It should be a landing page where the business owner can get free information about the service you provide or watch a compelling video. In an earlier training I recommended you purchase some PLR about offline marketing services.
We then end by providing our contact information. It is imperative that you leave your phone number. You want it to be as easy as possible for a small business owner to contact you. Finally in the P.S., you will use scarcity by informing the business owner that the information is only available for one business.
Now once your email are sent you are done! Give some time for the business owners to respond. I typically wait 24 – 48 hours before following up. I start by contacting all of the leads who tried to contact me either via email, phone call, email submit etc. I will then contact any of the businesses that received the email and didn’t try to contact me via warm calling. If the business owner is not interested just move on, there will be plenty of interest in your services.
What’s Next
You should create a base email marketing template and funnel. Decide what page you want to send your leads too and what your follow up sequence will include. Remember when creating the email you are trying to get a series of small yeses to get the business owner to visit your site. Be sure to remember the purpose of each section of the email. Finally be sure to track your email marketing efforts. You want know when to follow up with the prospect and maybe even split test different aspects of your emails. I typically do this in an excel spreadsheet. You are now ready to begin sending bulk emails to business owners to attract new business.