Why aren’t you making any money, when everyone needs your Product?

You may think everyone needs or wants your product, but that is just garbage you were led to believe. But I hate to break it to you, it’s a lie. I am going to need denture cream someday. I definitely don’t need it now. But I will need it someday, so maybe I should start stocking up on it now. Lol

Yeah, that was funny. But it’s not a joke that you need to be marketing to the right kind of people. Specificity people who are actively looking to solve a problem you can cure.

Just for fun, let’s pretend you’re a part of a 7 trillion dollars industry “Travel” it’s also the 2nd largest industry in the world. (Banking is #1). So we know by the dollar amount a lot of people travel.

And you just happen to have a membership club that can save people loads of money on travel.

But we are not going to make the mistake and think well everyone travels, so they need to join our membership club and save money on travel. (Donald Trump owns his own online travel company, so he doesn’t require our services.)

The families that take a fun little road trip to grandma’s house each year, found their own way to save on travel. (Drive your own car, stay at relatives, lol) So they don’t want our services.

People with RV’s probably don’t want our services either. Get the idea.

So we know, who isn’t, “our target market”, now we need to find out who is. We need to break it down.

  1. Make a list of all the problems your Product or Service can solve.

Travel can relieve stress

Travel more places on the same dime.

People can still afford to travel in a down economy

  1. Make a list of potential Sub Markets (Your Market is People who Travel)

People with stressful Jobs that need a vacation

People who want to travel to Europe

People that want to go to Disneyland

People with a small budget that still want to travel.

  1. Now you make a list of your Sub Markets, Sub Market.

Basically you break it down one more time. Like this.

Market: Travel

Sub market: Newly Wed’s going on a honey moon.

Sub Market of Sub Market: Newly Wed’s that want to visit Europe. You can even break it down one more time Newly Wed’s that want to visit Pairs.

  1. You need to make a list of each Market/Submarkets Fears and Desires.

This will help you get a better idea how to market to them. More specificity how to move them.

By following this 4 step process you will be able to get a more targeted group of people. Equaling more sales and more money in your pocket. 🙂


Funded Proposal, the science of making money off people, who say no to your Products

A Funded proposal is front end product that you sell your prospects and leads (before you pitch them on your main product). This product is inexpensive (9 to 20 dollars) and it must be beneficial for your target market. You sell this product on the front end to help you pay for your advertising costs. Inside the product (on the back end) you cleverly plug your “real product”.

Why in the heck would you want one?

  1. Fund advertising & marketing Campaigns and put instant CASH in your pocket. By providing a retail informational product.
  2. Build Trust with your Prospects (It’s easier to build trust with a customer than a stranger.) By providing value (something that helps them) tips, tricks or techniques. Your prospect automatically begin to trust you when you help them get what they want. Note: Value is not about you or how awesome your company is. Value is needs to be something that is valuable to your target market.
  3. Positions you as a expert/leader. By offering your prospect more than a regular product or service, you’re set apart from the crowd. You stand out from everyone else who is trying to peddle their products and services. Because, you’re offering a solutions to your target markets problems.
  4. Build Your Brand before they buy your main product you’re by educating them through your information product. (Weeding out the whiners and complainers.)
  5. Another thing to Help you  Brand Yourself.
  6. Create Momentum and increase retention rate by showing your prospects how to solve their problems.
  7. Competitive Edge when it comes to competition because, you have a unique offer that takes your business to a level. A level that could take you years to achieve on your own.
  8. Generates you free quality leads. Eliminating talking to cold leads (in less you want to) by building a list of people who already have a business relationship with you because, they opted into your funded proposal. Forget experiencing the pain of cold calling and dealing with people, who have no clue, who you are. If you’ve done your job right your prospects will know who you are and they will be dying to speak with you.
  9. Because if you don’t have one you will be stuck doing the traditional out dated methods of marketing until you get one.
  10. If you want to be a true expert in the industry you have to leverage this tool. Because all of the masters of this industry don’t do cold calling, passing out flyer and all the other dirty work. The top leader’s market information that serves as a filter or funnel that pre qualifies their leads while paying for their advertising. (a Funded Proposal) Giving them a never ending cycle of leads and prospect for their business.

What is the difference between a Industry Leader and you?

What is the difference between top leaders in your industry and YOU? Consistency and positioning!

You can have consistency without positioning and get people to buy your products and service. Because of the law of averages, the more people you talk too, eventually someone is going to buy your product or service. However, you have to go through a lot of rejection, before you see any real results.

How do we eliminate all of that rejection? If you look at Successful businesses, they all have one thing in common — they have people coming to them to buy their products and services, instead of having to find customers, like the way you currently are.

Growing a Colossal Size Business, Has NOTHING To Do With, Bombarding your prospects with presentations and sales materials or your Company’s product or services.

It Has Everything To Do With You Learning MARKETING, And How To Effectively POSITION Yourself As A Leader…If This Is Done Correctly, You’ll Literally Have Prospects, Thousands Of Them, Lining Up At Your Door With 1 Simple Question…”How can I buy that?”

People are born followers. From the time, we are a little child, we are taught to follow. Our parents and our school teachers taught us to follow their instructions.

We were taught from a young age, how to obey or we would have consequences.  Therefore we learned to view them as an authority figure. We are taught to follow the laws of the land, we are taught to follow our religious beliefs. Everywhere you turn, you are taught to follow something or someone. We are always following or listen to someone else.

How do you become the leader and have people follow you?

You need to become “The Hunted” – Not the Hunter!

To Be Successful In ANY Business You Must Think Of Yourself As an EXPERT!  You must believe that you have something to offer other people. Because You do!

People are not attracted to products or services, they are attracted to people who can help them get what they want.


So how do you positioning yourself as a Leader in you industry?

You need to become an expert in your niche and know the needs and wants of your prospect. You must know who your market is, inside and out. How can you expect to become an expert, if you don’t know the needs of your prospect? It’s not possible!

One of the keys to making it big in your industry is learning to work smarter, not harder! If you’re serious about your industry and achieving your goals. You’re going to need a way to bring people to you, create cash flow for your business, and learn about attraction marketing!


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