Money and You: Improve Your Relationship

Even if you do not place a lot of value on “things”, money still plays a vital role for you and within our society. When you do not have control of your finances, life can be much more stressful. Educate yourself to stay on top of your monetary responsibilities. By reading this article, you will gain a greater understanding of personal finances.

Your budget needs to be determined based on your actual earnings and spending. Be sure that you look at extra jobs as well. Your after tax income, known as net income, is the number you need to include in your budget. With these figures in hand, you can tailor your spending to stay within that income. You should never spend more than the income you have. It’s rule #1 in maintaining a successful budget.

Determining your expenses is the second step in creating an effective budget. Detail every single item that you spend money on during the month. Include the expenses of your spouse and family too. Include bills that are paid on an annual, semi-annual or quarterly basis, as well. Make the list very detailed so you can get a clear idea of your spending.

Once you have finished gathering and organizing the information, you can begin molding a more workable budget. Start by looking over all expenses from your list and eliminate the unnecessary ones. One idea is to make your own coffee, and bring it with you instead of buying one on the way to work. Go through your list to find cuts you can make.

If you notice your utility bills are high, consider upgrading your appliances or making home improvements. Some damages in your home can cause your utilities to be too high. For example, wait until you have enough clothes or dishes to run one large load, so you are not wasting money continuously running your washing machine and dishwasher.

A new breed of appliances dubbed “energy smart” can bring down that electricity bill in a hurry, quickly recouping the money you spent on replacing your outdated models. You should always unplug things that you are not using, especially if they have an indicator light that tells you they are on. Those lights might not consume much energy by themselves, but if you have a ton of appliances with these lights their combined effect on your energy bill can be quite large.

Because the walls and ceiling of a house are the primary areas of temperature exchange, increasing the insulation of both can reduce your heating and cooling costs. While these changes may seem unnecessarily expensive, you will save money in the long run.

Achieve a balanced budget by following the tips in this article. This can really help you in saving money. Try to change your older appliances out for newer ones that are more energy efficient. This will give you increased control over your finances.

Making Your Financial Relationships Much Easier

Having a healthy and successful relationship with money is a difficult prospect for many people. Whether you love it or leave it is irrelevant; you must be able to manage your personal finances. Here are some great tips for financial well-being.

When planning a budget, it is vital that you understand your expenses. You need to know how much money your household brings in throughout the month. Each dollar you spend should be accounted for. Spending more money than you earn, is not a desirable way to live.

Even though it will take some time, make a list of every expense that you have. Compiling a list of expenses will help you keep track of your money. Don’t forget expenses that are not regular. You should also allocate funds in your list for unpredictable but common expenses such as car repairs. Set money aside for entertainment and other gifts to yourself that you know you will need. You have to factor everything in so that you get a complete picture of your household expenses.

Once you have a clear idea of how much your family is earning and spending, you are ready to work those numbers into a budget. Start by looking over all expenses from your list and eliminate the unnecessary ones. Do not stop at the coffee shop, take your coffee with you. This is a great way to cut out a small expense that adds up over time. Go over your list with a fine-toothed comb to discover areas in which you can pare your expenses.

If your utility costs are skyrocketing, consider repairing or replacing your mechanical systems. Replacing your windows with new, energy-efficient models can reduce utility bills. Another option is to buy a modern tankless water heater. If your water bill seems too high, look for ways that you can reduce it, such as repairing leaks in faucets or pipes. You can also reduce your water usage by reducing usage of water-hungry appliances like your dishwasher; instead, wait until it is at capacity before you start a new load.

Think about buying energy efficient appliances to take the place of your current models. Energy efficient appliances will lower your bills and save you plenty of money over time. Unplug appliances that have always-illuminated indicator lights. Leaving unused appliances plugged in uses a significant amount of electricity.

By updating older insulation on your roof, you will not lose as much heat through your ceiling. These upgrades pay for themselves through reduced utility expenses.

These guidelines are an excellent starting point for creating a feasible, manageable approach to personal finance. With the money you save, you may even be able to invest in cost-effective home upgrades. It is a great way to both increase your standard of living, and obtain better control over your finances.

Advanced Strategies for Taking Affiliate Marketing to New Heights

There are many things you need to do successfully to improve your affiliate marketing strategies. There are several steps you will need to take to do this. This article provides advanced marketing techniques, including email marketing and making your site more user friendly.

Email marketing can be a great business partner. Each time you encounter a customer, ask them if they’d like to sign up for your newsletter and emailing list. Also, make a new page that allows visitors to sign up. You do not need a lot of their personal data. Let your customers know you will be sending out useful information, as well discounts, in your emails. Be sure to send out content on a regular basis and to use interesting titles in your emails. Use email software that adds the person’s name to the subject line; this measurably increases open rates. Your email should contain content that you have posted in your website, as well as links to your updated pages. Another key addition to emails is information on any sales or offers you have available to your customers. If you make some bargains subscriber-only, you can advertise to people that your email list is a valuable thing to participate in. Stay in contact with your customer base via emails. While you should use emails to promote new products or offers, you should also use them to thank customers for every purchase.

Taylor your marketing program to your target audience. Every customer has their own perspective, and not all will respond to communication the same. Choose a method your customers are comfortable with. There are many ways you can gain insight into customer preferences, including surveys and A/B market tests. Research the strategies your competition uses by visiting their sites as a customer. Finding the best method for your business and customers might require trying a few different approaches.

It is crucial that you are aware of the wants and needs of your potential customer base if you want to succeed with affiliate marketing. You can’t be afraid to take some risks. Once established, you can cultivate your business by maintaining close contact with existing customers and constantly seeking out new ones. Affiliate marketing can used very effectively, if you follow some of the handy hints explained here.

Take Your Figure to the Next Level

Motivation is a key factor in determining the success of any fitness regime. Establish some goals that you can feel positive and happy about. An essential component in staying motivated is to make exercising fun. Try rewarding yourself with less traditional, but fun exercises to mix things up a bit. Use the ideas below and you will see that this is very attainable.

 

Music is helpful to listen to while working out. Your body will not be able to resist the rhythm of the music. A lot of people instinctively react to music when they hear it. You can make your workout more rewarding and fun if you pick music that will make you feel like you are dancing. When you are having fun working out, you won’t concentrate on how tired you may feel. Music is an excellent way to increase your workout time without even realizing you are exercising.

 

When you are exercising consider bringing a friend along. This is a great way to help each other stay motivated. What better time than when you are exercising to get in a bit of gossip! It makes exercising much less of a chore. Exercising can be a blast when you are with a friend.

 

Interactive fitness games can be excellent supplements to your current workout regime. This will allow you to have a good time while you get your burn. When your attention is more focused on the fun aspect of something, you will stick with it longer. That’s why it’s important to keep exercise fun, because you won’t be as aware of your body becoming fatigued. This will allow you to keep with it for a longer period of time.

 

If you are going to work out, it is important that you have the right gear. Wearing some worn-out sweats can kill your motivation to exercise. If you have great looking exercise clothes, you will want to go to the gym to show them off.

 

Keep your exercise routine interesting by avoiding repetition. You will want to change it often and add new and exciting things to it as you go along. Boredom is the biggest enemy of a productive workout. There is a chance that without proper incentive to keep trying, you might even abandon your goals. Consider changing your workout regularly. This will help you to stay motivated in the long run. By allowing yourself to cease working out, you put yourself at risk of eliminating the benefits you have already achieved.

 

Once you reach a goal, you should reward yourself. This aids you in keeping your overall motivation. Your reward does not have to be excessive. It can be as simple as purchasing a new item of clothing or enjoying a small dessert. Do not set your goals too high or you will get discouraged.

 

Exercise can be wonderfully entertaining. You shouldn’t look at it as being miserable, because it doesn’t have to be. Exercise offers tremendous opportunity for variety. This article discusses practical information that you can use right away to plan your workouts.

 

Affiliate Marketing Techniques: Understanding the Basics

If you have decided to make more money online with affiliate links.  There are a few things you need to know. One of the most effect ways is through email marketing.  Of course you’re going to need to build a list of people to send emails to first.  Here are a few ideas to get people to join your email list.

Customers who make a purchase from your site may also be interested in joining your mailing list. Promote your email list by creating a web page that showcases the type of material a subscriber would receive.

Also, make it easy for someone to sign up. You should never ask for a customer’s personal information. Only ask for a name and email address. Make sure to tell your customers that belonging to your mailing list will provide them with valuable information and discounts. Give your emails interesting subject lines, and communicate with your customers on a regular basis. Personalize your messages with a software program. If people see their own name in the subject line, they will be more apt to open the email. Try to put in quality information, including recent company changes, relevant product links and discounts or promotions. To increase subscription rates, let your customers know that subscribers get special deals. Thank your customers, and inform them when you have sales on similar products or services.

 

Understanding your customers will let you know what they are seeking. Younger audiences will be more open to making contact through social networking sites and less likely to respond well to email marketing. Try to find out what your rivals are doing, visit their page, get emails from them, and learn! Ask your customers to complete short surveys so that you can learn more about them. Remember what product you are providing when advertising on social networks. If your customers might not want to reveal that they use a certain product, they may be reluctant to interact with you through Facebook. To find the best strategy you should understand your audience.

 

It is imperative that you keep track of your client’s needs so that your affiliate marketing campaigns are always well targeted. It is important to get yourself established in the market, but be sure to take into consideration the needs and interests of your clients. Evaluate any comments they make, both good and bad, and then aim to provide what your clients are interested in seeing. This will keep the customers you already have happy and help attract new customers.

 

Advanced Approaches to Successful Affiliate Marketing

Advanced Approaches to Successful Affiliate Marketing

Are you ready to truly develop excellent affiliate marketing skills and stratagems? After you determine which program works best for you, you should have no problem attracting your target market. Soon you will be able to connect with broader, more diverse groups. This article will teach you some methods to make connections with your targeted audience. You will be better able to meet your customer’s needs by using email to market your products.

Email can be a great way to advertise your business. When you sell a product to your customers, be sure to give them the option of being added to your email list. An email address and their name is the grand total that you need, so make it super simple for them to provide this to you. However, once you do have your client’s details make sure you treat them with respect and don’t abuse them. You can utilize different programs that will make sending out mass emails quite easy. Send out a mass mailing when you are gearing up for a sale, and don’t forget to link to your latest article or blog when you do. To sweeten the deal for potential email subscribers, put up a notice that email subscribers will receive additional promotional offers. Show your appreciation by sending a thank you note to customers who have made a purchase.

Taylor your marketing program to your target audience. Think of them as individuals. While certain customers may be more inclined toward using social media for communication, others might prefer a timely newsletter. Use customer demographics, surveys or test marketing strategies to identify the types of interaction that are preferred. Research the strategies your competition uses by visiting their sites as a customer. Try a variety of approaches to determine which ones your customers seem to prefer. When implementing different methods, strive to choose the ones that are the most appropriate for the nature of your product or service.

Be creative with your affiliate marketing efforts. Once you get established, stay in touch with current customers and find ways to obtain new customers. These are great strategies to think about as you come up with your own personal methods as well.

Success Tip #201

The journey of a thousand miles begins with a single step.” – Lao Tzu

 

Your path toward personal success may not always lead you in a straight line. Most paths have hills and valleys with a wide array of obstacles in between. If your journey has taken longer than you expected, don’t get discouraged. Keep your road map in hand, and KEEP MOVING!

 

Success Tip # 201: Don’t waste energy worrying about past failures. Each day is a new opportunity to start fresh. Make conscious choices and celebrate each accomplishment. Your mind and body are energized by reaching goals — Create the evidence that you are confident in facing the challenges of this day.

 

Learn to embrace the freedom that comes from creating better results.

 

Services Offered

 

After you have your clients and have done the competition analysis its time to decide what services you are going to offer your clients. The next couple of training will cover some of the most common offline marketing services you can offer. However there are general principles that need to be taken into consideration when deciding what services you offer clients. This training will help you determine the services that best fit your potential clients.

Business Needs

When determining what services to offer business owners they must first have a genuine need or desire for the service. Most businesses have a poor internet marketing strategy therefore they will likely need whatever services you offer. However, for example, if a business already has a nice mobile optimized website there is no need for you to offer a redesign. If a business has a genuine need and/or desire for your services then it will be an easy sale.

The question then becomes how to determine if a business has a need for a particular service. The easiest way is to find a pain point the business has in their online marketing strategy. That pain point will usually be the reason why a business is missing out on new leads. When you can clearly show that a business is losing money and how your services can help, then you have established a need. Another great way to find a pain point is to find an aspect of the businesses marketing strategy that is incomplete.  A great example of this is with video marketing. Businesses will start a YouTube account and create a couple of videos, however these videos don’t bring in legitimate leads. Knowing this you can offer the business an improved video marketing strategy.

Value

Another important aspects to consider when determining what a service to offer a business owner is the value your services bring to their business. The easiest way to establish the value your services add to a business can be determined by new leads. Showing the number of new leads from different online marketing efforts can reasonable expect to deliver will help show value. Also remember that the value your services add must outweigh the cost of your services. Therefore if you are providing PPC leads, the cost of the clicks mustn’t outweigh the value of new customers.

Your Services

Now that you know how to find what services best fit a business, you must determine what services you want to offer. Much like picking a specific niche to focus on, I recommend picking a limited number of services to offer. By focusing on a limited number of services you will be able to develop a process for implementing you services. This helps not only makes it easier to track your efforts but it also makes your business scalable.

The main service that you offer can be anything from website design to monthly SEO services. You simply have to choose the online marketing method that you are most comfortable with and have the most experience with. Your main service will be what drives your business so spend the appropriate amount of time determining what your main service will be. The training following today’s will show how to properly implement multiple services so you will have an idea of what works best for you.

Track Your Efforts

Like most aspects of running your own successful business you must be able to track your marketing efforts. You have to track everything you do on two fronts:

  • You have to track the work you are doing
  • Track the value that you are adding to a business

Tracking the work that you are doing is very important. At anytime you must be able to show the work you’ve done on a particular campaign. Without this information you are shooting yourself in the foot. Knowing the exact amount of time spent on a campaign, results of a particular strategy, what was done on a campaign will help in the long run. At some point you will get clients that are dissatisfied with your services and you will need crucial information like this to help determine what the issues of the particular campaign.

The second part to tracking your services is determining the effectiveness of your marketing efforts. The easiest way to do this is by tracking the number of leads your services have provided to the business.  When you know the number of leads you provided you can then reasonable estimate the value of the leads to the business. This is not just for the benefit of your clients, this can also be of great benefit to your offline business as well. Tracking your marketing efforts allows you to split test different aspects of your marketing campaign. You will be able to find what works best and constantly improve your marketing efforts and delivering even more value

What’s Next

Now it is time to start thinking about what services you want to offer businesses. Narrow down your expertise to one particular service that you can offer at premium prices. Make sure that business have a genuine need and/or desire for your marketing service. Focus on providing value to the businesses you work, which usually comes in the form of new leads. Finally be sure to track all of your marketing efforts. This will help you not only you grow you business but you will also start to provide better service.

 

Competition Analysis

Now you have successfully signed a new client for your offline marketing services. The first step to starting a new campaign is the competition analysis. The big secret about SEO, PPC, Video Marketing or any service that you offer is that you only have to be better than the competition. That’s it, you don’t have to create ads that convert at 30% or have the best SEO in the world you only have to beat local competitors.  This training will help you through your competition analysis.

This training is relies on a lot of tools. Most of the information can be found out using free alternatives however to get the most accurate and up to date information it is worth investing in the tools mentioned. Also all of the tools mentioned come with some type of free trial take advantage of them for free while you get new clients!

Competition

To begin I will assume that you have already done your keyword research. If so then you are ready to begin some general competition analysis. For starters it’s important for you to identify the top online competition for your clients. There is a distinct difference between your client’s physical competition and online competition. You have to find the competitors in your client’s area that are dominating the internet. It will typically consist of 2-5 different companies depending on the area.

To do this we will be using the online marketing tool  Semrush. This is an online tool that shows ranking and PPC analysis based off websites and/or keywords you enter. With this one tool you can find out valuable information about the top ranking websites for your client’s top keywords. Visit the tools website and simply enter some of your primary keywords, you will start to notice the same sites appearing regularly. These are your client’s online competition. You simply need to record these top online competitors so you can further analyze their online strategies.

Backlink Analysis

The next step in your competition research will consist of Backlink Analysis. Here you will find the sources that your competitors are using to achieve high rankings. For your backliink analysis you can use SEOMoz Opensite Explorer. This is an excellent tool for you to quickly and easily find what type of backlinks your client’s offline competition is using. You can get an exclusive 90 day free trail of the tool. You also get membership access where you can speak with other SEO’s and learn more about latest Google trends.

When doing your backlink analysis you will be looking for the overall link building strategy the competition has used to achieve high rankings. Some things you can look for include:

  • Link building strategy
  • Backlink sources
  • Anchor text used
  • Top backlink sources (news sites, guess post other prominent sites etc.)

Once you have a general sense of your competitors top backlink sources you can begin to get equivalent backlinks for your clients. Since your competitors websites’ are ranking well for ideal keywords then you can assume that getting similar backlinks will help your clients site rank too.

Social Media Analysis

With the last Google updates, Google has made it clear that a high value is placed on social signals. With that in mind you have to find out what your top competitors are doing on social networks such as Facebook, Twitter, LinkedIn Google+ and YouTube. You need to get a general sense of what they are doing on these networks and how to generate user engagement. If you can clearly define and understand how competitors leverage social media to benefit rankings (and bottom line) then you can begin to implement similar strategies for you clients.

PPC Analysis

The last step for any strong competition analysis is discovering your competition’s PPC campaigns. This will be beneficial even if you don’t offer PPC as one of your services. For the part of the competition analysis you will need to use another online marketing tool and that is Keyword Spy. With this tool you will be able to see the exact PPC ads competitors were using and how effective they were. With this type of information you can quickly develop your own PPC campaign using the ads that are PROVEN to work.

What if you don’t offer pay per click services how can a PPC analysis help you? Well PPC rely heavily on the copy that used to attract readers and take some sort of action. With a quick analysis of your competitor’s ads you can see the wording that prompted user to take action and apply it to your clients site. This alone can greatly increase click through rates and new leads for you clients.

What’s Next

Take the information within this training and start applying it to some of the competitor in your area. You can use a good competition analysis even if you don’t have any clients. A good competition analysis can be the valued added proposition you offer prospect when you meet with them! Be sure to include every section covered in this training and develop the best competition analysis possible. Finally remember to use the tools mentioned as well to get the most accurate and useful information possible for your analysis.

Setting Your Meetings Final Close

 

At this point you have contacted your prospects and they have now become leads. 97% of the time you will not be able to sell your services during the initial contact with you prospects. Therefore I prefer to schedule another appointment to close new clients. The location depends; initial I only worked with offline clients within a relatively close radius so I could do meeting in person. However as my business grew and I began expanding my offline business I started to close clients over the phone as well. Both are viable options its just a matter of how aggressive you want to be in closing leads.

How to Prepare

Now that you’ve made appointments it’s time for you to begin preparing for your meeting. First be sure to follow up with the business owner sometime before to confirm your appointment. Once you start to prepare for a meeting you need to get yourself in the right mindset. Personally I am naturally a very confident person so it doesn’t take much for me. Regardless if you are confident or not, you MUST be confident in your abilities. You are the expert and have probably invested years and thousands of dollars investing in your skills, so have confidence in the services you have to offer.

Next you need to do some more in depth research on your leads. You should have some basic information about the business from your prospecting stage, now its time to take it up a notch. The amount and type of research you do depends on what services you are offering. But some basic research that you can include are things like: competition analysis, website analysis, keyword research etc. You can also include any information about additional services you may offer i.e. mobile search per month, video rankings or social media errors.

Once you have completed client research you should prepare a nice document which the client can review while you presenting. When I’m meeting with a new client I like to bring the following things

  • Client questionnaire
  • Professional information packet
  • Any contracts needed
  • Ipad or Netbook Laptop

The Meeting

When you start the meeting with a prospect the best thing to do is start building some rapport. When it comes to your offline business and managing clients rapport is your secret weapon. Rapport building starts with this first face to face meeting and continues throughout the entire time you provide offline services. Here are some great questions to ask to start building rapport during your first meeting:

  1. Tell me about your business
  2. How long have you have you had it
  3. So what did you do before starting this? How did you like it? Etc. (this line of questioning just helps build some personal rapport between you and the business owners)
  4. What are you goals for your business
  5. What are the biggest problem you have with you marketing efforts
  6. What are some areas of your web marketing that you would like to see improvements in your marketing
  7. When it comes to investing in new marketing efforts what are some of the criteria that you use

This line of questioning will help you build instant rapport with any business owner. You want to get the business owners talking about themselves, in so doing this will make the business owner like you!

After your initial rapport building line of questioning it is time for you to present your information. The information you present should be specifically created for that business and show how you can help their business. This also shows that you are an expert in the field of internet marketing. You can find lots of templates to use when presenting certain services to business owners within the Warrior Forum.

Close

Before you begin to sell its important to note that you should NOT be selling your services instead sell what your services can do for the business. With that in mind there is a very effective way to close the business owners. This method is known as the “logic close.” This means that after you have presented all of the information it’s simply a forgone conclusion that the business owner will purchase your services. You simply have to present the solutions from your presentation with some of the problems the business outlined earlier.

Personally I like to do this in the form of MORE QUESTIONS. For example when offering my SEO services I will go lead into my close the following way.

“John based off the information you told me it sounds like:

  1. You are the type of business owner that wants to get more leads on a consistent basis for your business, right?
  2. Your business could also benefit from increased customer loyalty, correct?
  3. Finally you want to stop wasting money on ineffective marketing and increase ROI, right?

“Well great John then it sounds like you would be interested in our Premium SEO services”

What’s Next

That’s it. The local close is simple and effective and what I use every time. Once you have your meeting set up you must prepare for the meeting. Get into the right mindset and have confidence in your services. Before your meeting you will also need to prepare some sales material to help show your product or services. During the meeting remember to build rapport with the business owner right away. Once you’ve developed some rapport simply present your information and move into the close.

Before you begin meeting with clients you should thoroughly practice a sales meeting. Also go through a couple of scenarios with someone just so you can get more acclimated with the process. The more comfortable you are with your sales presentation the more new clients you will close.

 

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