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Vestibulum ac diam sit amet quam vehicula elementum sed sit amet dui. Curabitur aliquet quam id dui posuere blandit. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a.

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Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vivamus suscipit tortor eget felis porttitor volutpat. Pellentesque in ipsum id orci porta dapibus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi.

Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Nulla quis lorem ut libero malesuada feugiat. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Sed porttitor lectus nibh. Donec rutrum congue leo eget malesuada.

Nulla porttitor accumsan tincidunt

Proin eget tortor risus. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Nulla porttitor accumsan tincidunt. Sed porttitor lectus nibh. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi.

Vestibulum ac diam sit amet quam vehicula elementum sed sit amet dui. Curabitur aliquet quam id dui posuere blandit. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a.

Nulla porttitor accumsan tincidunt. Vivamus suscipit tortor eget felis porttitor volutpat. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Curabitur aliquet quam id dui posuere blandit.

Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vivamus suscipit tortor eget felis porttitor volutpat. Pellentesque in ipsum id orci porta dapibus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi.

Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Nulla quis lorem ut libero malesuada feugiat. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Sed porttitor lectus nibh. Donec rutrum congue leo eget malesuada.

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Cras ultricies ligula sed magna dictum porta. Curabitur aliquet quam id dui posuere blandit. Donec rutrum congue leo eget malesuada. Donec sollicitudin molestie malesuada. Pellentesque in ipsum id orci porta dapibus.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus suscipit tortor eget felis porttitor volutpat. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Nulla quis lorem ut libero malesuada feugiat. Nulla porttitor accumsan tincidunt.

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Curabitur aliquet quam id dui posuere blandit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque in ipsum id orci porta dapibus. Pellentesque in ipsum id orci porta dapibus. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula.

Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Nulla quis lorem ut libero malesuada feugiat. Proin eget tortor risus. Pellentesque in ipsum id orci porta dapibus.

Pretium ut lacinia in elementum

Proin eget tortor risus. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Nulla porttitor accumsan tincidunt. Sed porttitor lectus nibh. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi.

Vestibulum ac diam sit amet quam vehicula elementum sed sit amet dui. Curabitur aliquet quam id dui posuere blandit. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a.

Nulla porttitor accumsan tincidunt. Vivamus suscipit tortor eget felis porttitor volutpat. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Curabitur aliquet quam id dui posuere blandit.

Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vivamus suscipit tortor eget felis porttitor volutpat. Pellentesque in ipsum id orci porta dapibus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi.

Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Nulla quis lorem ut libero malesuada feugiat. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Sed porttitor lectus nibh. Donec rutrum congue leo eget malesuada.

Curabitur aliquet quam id dui posuere

Proin eget tortor risus. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Nulla porttitor accumsan tincidunt. Sed porttitor lectus nibh. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi.

Vestibulum ac diam sit amet quam vehicula elementum sed sit amet dui. Curabitur aliquet quam id dui posuere blandit. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a.

Nulla porttitor accumsan tincidunt. Vivamus suscipit tortor eget felis porttitor volutpat. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Curabitur aliquet quam id dui posuere blandit.

Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vivamus suscipit tortor eget felis porttitor volutpat. Pellentesque in ipsum id orci porta dapibus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi.

Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Nulla quis lorem ut libero malesuada feugiat. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Sed porttitor lectus nibh. Donec rutrum congue leo eget malesuada.

Donec sollicitudin molestie malesuada

Proin eget tortor risus. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Nulla porttitor accumsan tincidunt. Sed porttitor lectus nibh. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi.

Vestibulum ac diam sit amet quam vehicula elementum sed sit amet dui. Curabitur aliquet quam id dui posuere blandit. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a.

Nulla porttitor accumsan tincidunt. Vivamus suscipit tortor eget felis porttitor volutpat. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vivamus magna justo, lacinia eget consectetur sed, convallis at tellus. Curabitur aliquet quam id dui posuere blandit.

Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vivamus suscipit tortor eget felis porttitor volutpat. Pellentesque in ipsum id orci porta dapibus. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi.

Curabitur non nulla sit amet nisl tempus convallis quis ac lectus. Nulla quis lorem ut libero malesuada feugiat. Quisque velit nisi, pretium ut lacinia in, elementum id enim. Sed porttitor lectus nibh. Donec rutrum congue leo eget malesuada.

Contacting Prospects over the Phone

 

“The golden rule for every business man is this: Put yourself in your customer’s place.”

Orison Swett Marden

The Basics

At this point you should have a good list of prospects that you are ready to contact. Over the next few days we will cover multiple approaches to contacting said prospects. Before doing so there are a few principles that apply no matter what contact method you choose. This training will cover the basic principles to consider when contacting small business owners.

Know Thy Customer

The most important point is that you should know your prospects. Obviously the level of information that you need to know about a prospects varies depending on what form of contact you are using. However the fact remains that the more you know the better. Business owners are constantly inundated by marketing company’s all fighting for their business. Therefore the more information you can learn about a business the more personalized your approach. Personalizing your marketing efforts will make everything you do a lot more effective.

Secondly you should get to know your prospects pain points. What is it about their business that you can help improve upon? It is not as simple as “make more money” but what specific problems do they have that your offline services can solve. When you know this information you will be able to present your prospects with a solution!

Finally you must learn to speak their language. The only business owner that cares about Click Through Rates, Title Tags, Optimized Mobile Landing pages is YOU! These things are important but to the average business owners it doesn’t mean much. You have to be able to explain your services in a way that a business owner can understand.

For example if you are offering SEO services the absolute worst approach you can take is the following…. “Hi, I’m Heidi¬†with XYZ Company. I have been involved in internet marketing for 4 years and I have made over 200 successful websites. I can help you rank your site #1 on Google with Search Engine Optimization.” Before you even finish the business owner has probably stopped paying attention and decided to not work with you.

What Works For You

You are about to get a crash course in lead generation methods. I did this specifically, to show you every possible way of sparking interest from your prospects. Once you know and test the different options you can rank the different options that work best for you. You can have the best services possible but if your lead generation is ineffective then it won’t matter much. I don’t want to force one lead generation on you that you don’t feel comfortable with because you are the one that will have to contact the prospects. After this training you will be able to use create a lead generation strategy to help deliver the best possible results.

Tracking & Following

You should already have a large number of prospects ready to contact. Now imagine contacting half via email, sending 20 direct mail pieces, 100 cold calls and 10 PPC leads over the next several days. That is a lot to keep up with for anyone. Therefore it is vital that you develop a system for tracking your lead generation efforts. Personally I have an excel file with multiple tabs that separate my lead generation efforts. On this sheet I include the following:

  • business contact information
  • services offered
  • contact date
  • results
  • follow up info
  • specific lead generation info (script used, subject line, variations, etc.)

Now I can easily see what the status is of different lead generation efforts I recently used.

Tracking your lead generation efforts also makes it easier to split test different lead generation methods. You can compare the time and effort needed for each method and which is most effective. Obviously if you know which is most effective you can invest more time using that particular method. You can also split test different aspects of your lead generation methods. For example if your primary lead generation method is cold emailing then you can test different subject lines or different landing pages. All of the information you can gather is helpful because it enables you to work smarter…. not harder!

Lastly the most important aspect of any type of lead generation is the FOLLOW UP. I would estimate that approximately 95% of the time after your initial lead generation contact you will have to perform some type of follow up. The follow up can be anything a friendly meeting reminder via email, a report that is sent, a postcard or even a follow up meeting to sign contracts. Also there is a chance that you didn’t get in contact with your prospect the first time you tried to contact them, does that mean you should give up? Absolutely not, it just means you need to follow up, maybe using a different contact medium or contacting at a different time.

What’s Next

It is time to get ready to contact your prospect and start generating some real leads for your offline business. Make sure you know some general information about your prospects and depending on the lead generation method you choose. I will show the top lead generation methods I use for my offline business but you have to choose the method(s) that you are most comfortable with. Finally be prepared to track and follow up on all of your lead generation efforts.

 

Tips for Search Engine Optimization and What It Can Do For You

Online success flows from rising high in the search engines’ rankings and staying there, which you already know if you have an established website. I have a few tips I will give you on how to get higher search engine rankings.

 

You can learn how to apply SEO strategies to improve your website when you understand how it works. Search engines rank all websites by using proprietary sets of algorithms and rules. Unlike humans, search engines can’t actually read your site to determine whether or not it provides valuable information.

Instead, they look at a number of different components to determine how relevant your site is to a particular topic. This helps the search engines decide where to place your site in the search results. This is why you need to learn about SEO! Search engine optimization helps you speak the search engines’ language. This can lead to them ranking your site much, much higher!

 

Search engines consider many factors when it comes to ranking your site. The frequency of search-relevant keywords plays a significant role in the ranking process. The search engine will look for activity and links on your site.

 

Achieving a high ranking on search engines is accomplished through strategic design and time. The web crawlers are looking for specific parameters that appeal to these engines. Using keywords proficiently within your titles, pages and text will push the engines to focus on your site. Your situational results will be increased by the use of proper keywords thereby advancing your ranking within the search engines. Once you have this down pat, you will notice better results.

 

The sponsored and featured entries that are at the top of the search engine result page are paid for by businesses who have the funds to secure those spots. If you are a normal site, you won’t be able to pay for this.

 

When you affiliate yourself with other sites, it can help promote your site. Not only should use you keywords and common phrases, but you should have links to your webpages on other web locations to optimize your site. Be on the lookout for respected webmasters in your field and do everything you can to get them to link to your site. This is a valuable step you can take in an effort to bring more traffic to your website.

 

Try to get targeted guests to come to your site. Visitors who were looking for your product are more likely to become customers than are the visitors that stumbled upon your website on accident. Finding targeted viewers is done by determining what keywords they might be searching for to find a site like yours. It is also helpful to place advertisements in online locations that are frequented by your target market.

 

Every company should have a website. A reliable website is needed if you get sales and clients from the Internet.

 

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