Are you normal?
If you are, I’ll bet you find building your small business quite difficult.
The Internet is awesome because you have a worldwide audience. The
Internet is a pain in the butt because you have worldwide competition.
That competition means EVERYONE is clamoring for attention. The
next website is only a click away. Those websites are filled with shiny new
gadgets. There is more free content online than ever before. And there
are more items being sold than ever before.
Worst of all, it appears your audience’s attention span is dropping with
the use of both TV and the Internet.
The good news is that there’s a solution…but it won’t be found in being
You need to become an extremist for your viewpoint.
Look at those who stand out. They’re a voice. They’re extreme in
For example, take any political talk show host that’s popular. Are they
“normal?” For example, is Rush Limbaugh normal? Neither the people who
love or the ones that hate him would likely consider him “normal?” And that’s
a key there – most people either love him or hate him.
Now take any of the stars that come out of “reality” TV. Are the ones who
stand out and recognized normal, just fit into the group types? No.
They STAND OUT.
That’s what I’m talking about when I’m pushing you to become an extreme
writer, an extreme internet business owner, and an extreme stand out personality.
What kinds of strategies can you use to become extreme in your writing?
The big one is to QUIT being a parrot. Quit repeating what everybody else
says…and get a voice. Maybe someone will disagree with you. Great. That
means they’re listening. The worst thing your audience can do is simply tune
Here are a few idea jogging questions to get you thinking about what you can
- What are some of the biggest lies commonly told in your industry?
- When have you been the angriest in your business life?
- What’s the biggest mistake of your life…and how does that
relate to your subject?
- What’s the big vision for your business – how do you want to
uniquely change the world?
- What are some of the best qualities of your competitors? What
COULD you recommend them for?
- What’s one personal or business story that changed your life?
What’s the biggest “life change” you had?
- What do you “stand for” in life and/or business?
Write a post or email about a couple of the ideas above. And be real in it.
Give a story. Let them know how you feel.