Choosing Your Niche


“Choose a job you love, and you will never have to work a day in your life.”
― Confucius

Your Niche

Welcome to day number 2 of your 30-Day Offline Marketing Empire Private Coaching. This training will cover one very important topic, choosing your niche. When most internet marketers decided to venture in the world of offline marketing they are looking for any business they can find. However dealing with multiple niches / industries / verticals can be an absolute nightmare. So today you will be choosing a niche that you can laser focus your marketing efforts on and completely dominate.

By the way, this is how all of the big marketing companies do it. In fact when I worked with the fortune 500 marketing firm all we did was work in the HVAC (Heating Ventilation Air Conditioning) industry… NOTHING ELSE. But we did it well, and we served over 500 of the top HVAC dealer across the US.

So I want to make this training so simple that no one can fail. When deciding what niche to target there are a couple of things that you should consider to ensure that you are working in niche that will be profitable in the long run. To do this simply ensure that your niche falls within one of the following criteria:

  1. High Profit Margin:  ensure that every new customer you bring in the client almost covers (or very nearly) the cost of your services. This will help justify the prices your charge. This is basic business principles here, if your marketing services cost $2,000 per month but you bring the business in $6,000 in new customers then any business owner will be happy to pay that.
  2. High Repeat Customer Percentage: these types of businesses charge an average on a per customer basis however those customers come back multiple times per year. So if you bring a business 5 new customers per month, and those same customers visit 3-5 times per year then the company is happy to pay for your services
  3. Highly Aggressive / Competitive Marketing:  the highly competitive markets are already spending a lot of money on aggressive types of advertising. The also tend to have large marketing budgets. Best of all these markets still focus mainly on traditional advertising, and what little online marketing they do employ tends to be ineffective
  • Medical Professions
  • Home Remodeling Companies
  • Lawyer / Attorneys
  • Construction Companies
  • Accounts / CPAs
  • HVAC Company
  • Plumbers
  • Mechanics
  • Hair Salons
  • Electricians
  • Carpet Cleaners
  • Real Estate Agents
  • Insurance Brokers
  • Independent Car Dealership
  • Nursing Homes / Retirement Homes

There are certainly more business that fall under the above categories, these are simply ideas to help get your mind going in the right direction. When deciding on your niche just be sure it meets one of the above mentioned criteria. Do some research find the niche that fits you best. Maybe you want a high profit margin niche so you can charge premium prices. Or maybe you want niche with more repeat customer so you can deliver more leads monthly. Whatever it is for you find the right balance between one or multiple of the criteria.

Now some may suggest that you find a niche that you are passionate about or have past experience with. However that is not necessary, what is important is that you choose a niche in which you can spend a lot of time researching. So if you hate going to the dentist and don’t want to learn about dentistry, then you should avoid that niche.

Throughout the coming months you will spend a lot time researching and learning about the niche you choose. You will be heavily involved with the niche on a daily basis.  Therefore it is imperative that you choose a niche that you don’t mind learning about and work with for the foreseeable future.

Niche Prospecting

Now before you begin prospecting, you must clearly understand the difference between prospecting and lead generation. Prospecting is when you research information about potential leads. For example simply finding the phone numbers of 100 Lawyers is prospecting. These prospects must be filtered before you can actually consider them a viable lead. This section of the training will be about prospecting for potential leads in your niche.

To begin it is good to start in a local area which you are familiar with. For most this will likely be the location they currently reside. Next simply combine your area with the niche you will begin focusing on. For the sake of this training we will use the “Houston, TX” area and the “Kitchen Remodel” niche. Now before we even begin for businesses that fit this description we must first set some basic prospecting guidelines.

  1. The business must meet our niche criteria
  2. The business must already have some type of online presence
  3. They must have invested in online marketing (past or present)

If you have an area and a niche that meets theses guidelines then you are ready to begin prospecting for new leads!

The first place to start is Yellow Pages. Simply start by typing in your keyword phrase (niche + area) or in this case “Kitchen Remodel Houston, TX”

We are prospecting on yellow pages for a very specific reason. All of the businesses that advertising on Yellow Pages have pay to be here.

You will be able to click on any of the business listings because they already meet all of our prospecting guidelines. From Yellow Pages you can then go to the business’ website and record some basic information including: business name, address, phone number, email, website address etc.

Pay close attention to the business listed on the top and side under “Sponsored Listing” or “Featured Listing.” Much like Google PPC ads these businesses have paid ever more in an effort to get more customers!

Here are some other resources that list businesses with paid advertising:

Prospecting is a critical step in not only getting your first client but also in building your business. Use all of the resources listed above to find as many prospective companies as possible before continuing onto the next training. If you local area is small, expand into neighboring city or towns until you have multiple businesses. The more business you collect in the prospecting the higher you chances of success!

What’s Next

Now that you’ve made it through training number two, its time to take some ACTION!

Make sure you pick a niche that you are comfortable with and meets the criteria for long term success. Once you have chosen your niche and area you want to focus on its time to start prospecting for potential leads. Remember there is a difference between prospects and leads, so be sure to remain conscience of this fact during this stage. Finally be sure to visit all of the resources provide so you can find prospects the meet the guidelines of a good prospects. Record as many businesses as possible because the more effort you put in now the more new clients in the long run.


Starting Your Offline Empire

Starting Your Offline Empire

“Whenever you see a successful business, someone made a courageous decision.”

-Peter Drucker

The Basics

When starting any business there are a few things that you should have in place so you can present your business to other local business owners and be deemed an authority. Some of the items mentioned in the section are general things that any small business owner needs others are things specifically for Internet Marketers.

Business Needs

Business name

  • Think about the image that you want to portray when you’re picking your business name and what you want your company to represent. The most basic of course can simply be <Your Name> Marketing Group or <Your Name> Internet Marketing. You can also go with something more general like Local Marketing Experts LLC . Either way having a real business name is better then approaching a small business owner and saying “Hi I’m <Your Name> and I’m a freelance internet marketer and I can rank your website in Google.”

Business License

  • Before I begin this section I would like to say that the information is in no way shape or form legal advice and you should consult with proper legal representation. With that being said I would suggest that any new business start a LLC (Limited Liability Company). In most states you can visit your local courthouse and set this up for a nominal fee. You also have the option of visiting a website like Legalzoom and completing the paper work online. Either way once everything is set you will be able to do things like open bank accounts in your company name, fill tax returns etc.

Business Cards / Marketing Material

  • Next you may want to invest in some branding material for your business. For example you will need business cards (VistaPrint), which you can leave with prospects and clients. There are plenty of templates to chose from you just want to make sure your basic information is readily available: Business Name, Your Name, Address, Phone Number and Website.
  • Invest in other office supplies as well including company letterheads, brochures, and flyers. You can visit GraphicRiver to get great packages for everything that you will need to brand your new business.

Now those are some of the basic things that any small business will need when starting up. As a new small business owner this includes you. Investing the money in these items shows that you are serious about the success of your new business. Moving on, the following items are must haves for someone starting an internet marketing business.

Web Marketing Needs

Business Website

  • You will need to get a domain name (does NOT have to be keyword rich) and create a website to promote your offline services. Personally I suggest using WordPress for all of your website needs. There are plenty of templates to choose from, you can even outsource the work if you like. Your website is very important because it basically is proof that you can do what it is your selling.
  • Now it doesn’t have to be some expert looking blog with thousands of post. A few pages including: services offered, portfolio, testimonials, a slider and contact page will suffice.

Mobile Optimized Site

  • If you are using WordPress as I suggested you will have two options for mobile options. First you can use a theme that is “responsive” which means your website automatically adjust to any screen size it is being displayed on. You also have the option of downloading plugins which convert your website into mobile friendly versions.

Social Media accounts

  • Nice optimized social media accounts are a must for your business especially if you will be promoting these services.

Payment Processing

The next big question I get asked by those starting a new business is, “what do you use to process payments?” The easiest and most effective is PayPal. Everyone knows and trust PayPal so you don’t need to explain to offline clients what it is. I use PayPal to collect payments from all of my clients. Now you may have heard of horror stories about PayPal accounts being frozen, however that has never happened to me and I don’t think it will happen to you. As I mentioned before once you set up an LLC for your new business you will also be able to set up a bank account for that business, when that is done you will be to also create a PayPal Business account as well. It is very easy to do and this makes it much easier to separate your business gains from personals gains. In the event that you want to research other payment process companies here are two other popular choices.


  • FreshBooks has been around a long time and lots of business owners use Freshbooks for their payment processing needs.


WePay is an online payment processor similar to PayPal. However it is not as well known. It does include many of the same features as PayPay. Finally one important part to any Internet Marketing Business are the tools that we use to achieve our marketing goals. With that in mind I would like to show a list of the tools that I use most often in my internet marketing. Now I have tested and wasted a lot of money on bogus internet marketing tools, and some that were too time consuming to learn how to use so they are not shown on this list. Theses tools are the best of the best in terms of what’s needed for an OFFLINE Marketing business.

Google KWT Tool

  • Quite simply…. “old faithful”

Market Samurai

  • This tool is a nice combonation tool for keyword research and Pay Per Click research

Places Scout

  • This tool is the swiss knife of my offline marketing efforts. You can pretty run your offline business using this tool only

Opensite Explorer

  • This is the only tool that I use for my backlink analysis. Best of all they offer a free 90 day trail, which is more than enough time for you to get real value out of the tool!


  • The tool is crucial in both my initial client website analysis and competition analysis. This tool will show you all of the keywords that a website currently ranks for and all of the PPC keywords the website currently targets. It also creates great graphs which I use in my initial client proposal. This is a must have tool.

Backlink Indexer

  • This tool is absolutely amazing, it automatically builds backlinks to your backlinks. This helps makes your backlinks more authoritative and creates more link juice. I use this tool on all of my backlinking strategies.


  • This is the easiest and cheapest outsourcer you can find. Most of the work is quality and you can find outsourcers that you can use for the long run.

Bookmarking Demon

  • We all know that search engines are relying heavily on social factors when it comes to the pages they rank. Well This handy tool will automatically set up social bookmarking accounts and automatically create high PR social backlinks for your sites. This tool literally saves me hours of work and makes my rankings skyrocket.


  • This is a handy time tracking software. Keeping track of your time is very important especially if your a “One Man Army” or if you charge for work by the hour.


  • Project management can become very difficult if you are keeping track of everything your doing at all times throughout the month. This is a great solution for your project management needs.

Local Business PLR

  • You may want to invest in some Offline Marketing PLR or create some of your own. There are warriors that have great material out there to help you promote / introduce your offline marketing services.

Call Fire

  • Call tracking for all of your offline marketing needs. Call tracking enables you to see exactly how many leads you marketing efforts produced. Call Fire in particular has some great features that you can use to get new clients for your business. Highly recommend.

What’s Next

Now that you’ve made it through training number one, its time for the hard part…. TAKING ACTION! To begin make sure you start getting the items you need for your starting your business. That would be setting up your LLC, ordering some marketing material and getting your domain name. Also do some research on each one of the offline marketing tools I covered and test a couple out. We will be covering all of the tools throughout the next thirty days so it will be nice if you can use the tool when we cover it in the training.

Using Declarations to Empower

Using Declarations to Empower

Your most powerful declarations come from refuting negative statements and feelings that would hold you back. What are your greatest doubts or insecurities in yourself? If you wrote down the opposite, what would it be? Use those statements as your own personal set of Declarations.

Another approach is to finish the following statements with your own words. Find inspiring statements and power words.


I am…    I inspire…  I empower… 
I create… I attract…
What are your Declarations?
Declare Your Freedom

How can you make your Declarations powerful? Instead of just reading your declarations, you need to say them out loud!

While you say them, move your body, and help it to believe what you are saying. Stand strong, with both feet firmly planted. Strike a superhero pose and declare your

declarations to anyone within the

sound of your voice.

When you do this, you create an experience for yourself instead of just a thought. Turn on epic music in the background to influence your emotions and enhance your mood.


What will you do today to make your declarations into true declarations of freedom?

Your Sacred Declarations

Your Declarations are a part of who you are. You can use them to defend yourself from the negative comments of others and from those inside your own head. They can shift your energy dramatically if you let them. Sometimes, the most powerful way to use your Declarations is not with grand gestures or loud adventurous music. When you are alone, take the time to put your hand over your heart and say them quietly and reverently to yourself.


Do your Declarations inspire you to greatness?

The Declaration of Independence

The Declaration of Independence


“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”


Thus begins one of the
most important Declarations
in the history of the world.
It set a nation free from tyranny,
and inspired a new way of life.



What Declarations will you use
to set you free?



Declare Your Freedom

How can you make your Declarations powerful? Instead of just reading your declarations, you need to say them out loud!

While you say them, move your body, and help it to believe what you are saying. Stand strong, with both feet firmly planted. Strike a superhero pose and declare your

declarations to anyone within the

sound of your voice.

When you do this, you create an experience for yourself instead of just a thought. Turn on epic music in the background to influence your emotions and enhance your mood.


What will you do today to make your declarations into true declarations of freedom?

Trials and adversity happen in everyone’s lives


Trials and adversity happen in everyone’s lives. These storms might seem like barriers to expression, but they can be an invitation to dance in the rain!



“Life isn’t about waiting for

the storms to pass.

It’s about learning to

dance in the rain.” 

t’s easy to get down when life starts to rain on you. But, when you’re standing out in the rain, getting soaked, you still have a choice. Either you can let the storm drag you down, or get up and Dance!





“Life is a storm, my young friend. You will bask in the sunlight one moment, be shattered on the rocks the next. What makes you a man is what you do when the storm comes.

-Alexandre Dumas in “The Count of Monte Cristo”

Change your thoughts

Henry Ford said: “Whether you think you can

or you think you can’t, you’re right.”


The thoughts, emotions and actions that lead to your current results are in your past. Don’t beat yourself up because of where you are now, instead use that energy to effect a change. Whatcould you do if all that energy was re-directed?


Cause an interrupt in your old patterns. The easiest place to begin creating a new result is in your thoughts.

Organize your “inside world”

Success recognized and repeated grow into BIG accomplishments!


What you say or repeat over and over in your head is programmed into your subconscious mind until it takes root. This is why improving your daily habits, words and thoughts are so important.


So what do you do?


Organize your “inside world,” and your “outside world” will fall naturally into place.  When your core principles are in order, you increase your ability to create happiness and wealth.

Anticipate the Obstacles

If you’re on a journey worth taking, you can expect that some kind of challenge will emerge. Do you have the tools to overcome the pitfalls and keep focused on reaching your destination?

Anticipate the Obstacles

  • If you come to a road block, you can let it stop you–or you can power up to create a new path.
  • What will YOU do when the obstacles appear?


Keep Moving!

You Deserve to Take a Break

Your work matters. But sometimes, the best way to do better at work is to take some time off. Studies have shown that people (business owners or employees) performance improves when they take breaks. This works in the short term (called the serial position effect) and in the long term (according to multiple studies). Are you one of those who take advantage of this benefit? Or are you one of the people who keeps working harder until you wear out and shut down? Take quick breaks to regroup your thoughts and relax… then achieve even more!

Vacations are disappearing in corporate america. As the business world speeds up, employees and employers are working harder, often to the point of over working. Many think being in the office or available 24/7 makes them better workers or the company grow faster.

But the reality is that people need vacations. A well-rested, vacation-taking person is more productive and more successful.


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